体验商务英语教师用书

体验商务英语教师用书

(英) 马斯库尔 (Mascull,B.) , 著

出版社:高等教育出版社

年代:2012

定价:45.0

书籍简介:

本书为配套教师用书,内容包括课文讲解、听力文本、录像文本等。

书籍目录:

Notes on units

Unit 1 Brands

At a glance

Business brief

Lesson notes

Unit 2 Travel

At a glance

Business brief

Lesson notes

Unit 3 0rganisation

At a glance

Business brief

Lesson notes

Unit 4 Change

At a glance

Business brief

Lesson notes

Unit 5 Money

At a glance

Business brief

Lesson notes

Unit 6 Advertising

At a glance

Business brief

Lesson notes

Unit 7 Cultures

At a glance

Business brief

Lesson notes

Revision

Unit A

Unit 8 Employment

At a glance

Business brief

Lesson notes

Unit g Trade

At a glance

Business brief

Lesson notes

Unit 10 Quality

At a glance

Business brief

Lesson notes

Unit 11 Ethics

At a glance

Business brief

Lesson notes

Unit 12 Leadership

At a glance

Business brief

Lesson notes

Unit 13 Innovation

At a glance

Business brief

Lesson notes

Unit 14 Competition

At a glance

Business brief

Lesson notes

Revision

Unit B

Text bank

Teacher's notes

Unit 1 Brands

Business-to-business branding

Brands and passion

Unit 2 Travel

Hotel hotspots

The importance of eye-to-eye contact

Unit 3 0rganisation

Morale in service organisations

Organisational learning

Unit 4 Change

Implementing change

A changing economy

Unit 5 Money

Company results: cars

Company results: pay TV

Unit 6 Advertising

Advertising to Latino consumers

Should advertising to children be banned?

Unit 7 Cultures

Cultures and outsourcing

US and European business cultures

Unit 8 Employment

Asking for a raise

Spending the company's money

Unit 9 Trade

Trade and textiles

Questioning globalisation

Unit 10 Quality

Principles of quality

Quality studies

Unit 11 Ethics

Industrial espionage

Bribery and corruption

Unit 12 Leadership

Teaching leadership 1

Teaching leadership 2

Unit 13 Innovation

Encouraging innovation

Rewarding innovation

Unit 14 Competition

Price competition

Competitive forces

Text bank answer key

Teacher's notes

Resource bank

Unit 1 Brands

Taking part in meetings

Unit 2 Travel

Making arrangements on the telephone

Unit 3 0rganisation

Socialising: introductions and networking

Unit 4 Change

Taking part in meetings 2

Unit 5 Money

Dealing with figures

Unit 6 Advertising

Starting presentations

Unit 7 Cultures

Social English

Unit 8 Employment

Managing meetings

Unit g Trade

Negotiating

Unit 10 Quality

Telephone complaints

Unit 11 Ethics

Problem-solving

Unit 12 Leadership

Decision-making

Unit 13 Innovation

Presenting

Unit 14 Competition

Negotiating

Appendix

Translation reference

Business brief

Reading

Audio scripts

内容摘要:

《体验商务英语 教师用书3 (第2版)》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。本系列教材由《综合教程》(1~5)、《教师用书》(1~5)、《同步练习》(1~5)和《视听说教程》(1~5)组成,各册均配有多媒体教学资源。

书籍规格:

书籍详细信息
书名体验商务英语教师用书站内查询相似图书
9787040346060
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出版地北京出版单位高等教育出版社
版次2版印次1
定价(元)45.0语种简体中文
尺寸29 × 21装帧平装
页数印数 3000

书籍信息归属:

体验商务英语教师用书是高等教育出版社于2012.6出版的中图分类号为 H31 的主题关于 商务-英语-高等学校-教学参考资料 的书籍。