电子商务英语

Unit 1　The Internet Basics

Lesson 1　The Basic Principal of E-mail

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 2　How was the Internet Invented

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 3　Understanding the World Wide Web

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 4　How does the Internet Work

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Unit 2　Foundations of Electronic Commerce

Lesson 5　The Origins and Development of Electronic Commerce

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 6　Definitions of Electronic Commerce

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 7　The Technological Foundations of Electronic Commerce

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 8　Business Models of Electronic Commerce

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Unit 3　The Internet Marketing

Lesson 9　How to Start an Internet Marketing with Web

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 10　About E-marketing Strategies

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 11　The Method of Permission E-mail Marketing

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 12　What is Banner Ad

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Unit 4　The Internet Web Site

Lesson 13　How to Built a Website

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 14　Online Publishing, E-books and Blogging

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 15　The Promotion and Maintenance of a Website

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 16　It Takes More than Technology

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Unit 5　Enterprise E-commerce

Lesson 17　A Case of Business-to-Business EC

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 18　The Supply Chain and EDI

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 19　Logistics in E-commerce Age

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 20　What is ERP

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Unit 6　Security Technology of E-commerce

Lesson 21　Firewall

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 22　Security Schemes in Electronic Payment Systems

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 23　SSL Server Certificates

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 24　Secure Electronic Transaction (SET)

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Unit 7　E-commerce Law

Lesson 25　The ABC’s of Website Law

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 26　Electronic Signatures in Global and National Commerce Act

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

Lesson 27　Tax Issues in Electronic Commerce

Vocabulary

Phrases

Notes

Grammar and Translation

Exercises

参考译文

模拟试题

参考答案

参考文献

《电子商务英语（第2版）》主要内容选自英文原文文章，内容编排由浅入深，基本涵盖了电子商务的主要领域；文章内容适用，难度适中，语言流畅，既具有很强的专业性又具有很好的可读性。本书共分7个单元，包括互联网基础、电子商务基础、网络营销、互联网网站、企业电子商务、电子商务的安全技术和电子商务法等内容。　　为了便于读者自学，《电子商务英语（第2版）》选取的每一篇文章都被精心地翻译为了中文，附在课文之后。此外，本书精练地选取英语语法的重点、难点和翻译技巧加以讲解，这对于提高学生的阅读和翻译水平将起到很好的作用。　　本书既可作为高等职业教育和大专院校电子商务等经管类专业学生的教材，也可供电子商务从业人员和企业管理人员阅读。