电子商务英语

UNIT 1 Brief Introduction to E-commerce 　Text 　The Emergence of E-commerce 　Supplementary Reading 1 　E-commerce in China 　Supplementary Reading 2 　Amazon--Before and After 　Supplementary Reading 3 　Should E-commerce Be Taxed Like Any Other 　Commerce 　参考译文 UNIT 2 E-commerce Market Mechanism 　Text 　Electronic Marketplaces 　Supplementary Reading 1 eBay--The Juggernaut of 　E-marketplaces 　Supplementary Reading 2

UNIT 1 Brief Introduction to E-commerce 　Text 　The Emergence of E-commerce 　Supplementary Reading 1 　E-commerce in China 　Supplementary Reading 2 　Amazon--Before and After 　Supplementary Reading 3 　Should E-commerce Be Taxed Like Any Other 　Commerce 　参考译文 UNIT 2 E-commerce Market Mechanism 　Text 　Electronic Marketplaces 　Supplementary Reading 1 eBay--The Juggernaut of 　E-marketplaces 　Supplementary Reading 2 　Collaborative Commerce--The Next Big Trend in 　Partnering 　Supplementary Reading 3 　Making the Web Just another Venue for Trade-Shows 　参考译文 UNIT 3 Business-to-Customer E-commerce 　Text 　Yesterday, Today and Tomorrow of B2C E-commerce 　Supplementary Reading 1 　B2B vs B2C--More Than Just a Letter 　Supplementary Reading 2 　FAQ for B2C 　Supplementary Reading 3 　What is the Difference between B2C and B2B 　参考译文 UNIT 4 Business-to-Business E-commerce 　Text 　Business-to-Business E-commerce 　Supplementary Reading 1 B2B Marketing Strategies 　Supplementary Reading 2 E-Commerce Procurement 　Management 　Supplementary Reading 3 　Research on Partner-Choosing and Web Services for B2B E-commerce in Virtual Enterprises 　参考译文 UNIT 5 Consumer Behavior and Customer Services in 　E-commerce 　Text 　Customer Behavior Affects E-commerce 　Competitiveness 　Supplementary Reading 1 　E-commerce Report: Technology that promises to 　analyze sales data more simply and quickly could alter customer interactions 　Supplementary Reading 2 　Improving Customer Experience:Usability Testing Is Not Enough 　Supplementary Reading 3 　Five Myths in E-Commerce about Personalization 　参考译文 UNIT 6 Technical Infrastructure of E-commerce 　Text 　Database 　Supplementary Reading 1 　Two Technical Infrastructures of E-commerce--Data Management and Computer Network 　Supplementary Reading 2 　Intemet 　Supplementary Reading 3 　Communities in Cyberspace 　参考译文 UNIT 7 Mobile Commerce 　Text 　Mobile Commerce 　Supplementary Reading 1 　M-commerce Security Challenges and Solution 　Supplementary Reading 2 　M-commerce at Helsana Health Insurance 　Supplementary Reading 3 　M-commerce in China 　参考译文 UNIT 8 Online Marketing 　Text 　E-marketing 　Supplementary Reading 1 　E-marketing Strategy and Tesco's E-marketing 　Campaign 　Supplementary Reading 2 　Google and Financial Crisis 　Supplementary Reading 3 　Search Engine Optimization UNIT 9 Payment System in E-commerce 　Text 　Electronic Payment 　Supplementary Reading 1 　Electronic Funds Transfer 　Supplementary Reading 2 　Untraceable Digital Cash, Information Markets, and BlackNet(1) 　Supplementary Reading 3 　Untraceable Digital Cash, Information Markets, and BlackNet(2) 　参考译文 UNIT 10 Law, Ethics in E-commerce 　Text 　Computer Security 　Supplementary Reading 1 Computer Virus 　Supplementary Reading 2 The Law of the Web for 　Businesses 　Supplementary Reading 3 Privacy and 　Confidentiality in an E-commerce World 　参考译文 Key to Exercises References

本书精选40篇电子商务英语阅读材料，旨在提高学生的阅读与写作能力，拓宽学生的知识面，使其理解并掌握电子商务的基本概念、原理及发展趋势，从而促进学生外语技能与专业知识的全面发展。　　本书共分10个单元。每个单元涉及电子商务的一个主题，主要包括电子商务的基本概念、电子市场的基本架构、B2C电子商务、B2B电子商务、电子商务中的客户行为及客户服务、电子商务的技术架构、移动商务的发展、电子营销、电子商务中的支付体系以及电子商务涉及的法律道德问题。每个单元以阅读训练为主，并提供科技英语翻译及写作技巧点拨，以帮助学生在提高阅读能力的同时，加强写作能力的训练。　　本书可作为高等院校电子商务及相关专业本科生与研究生的教材，也可供读者自学使用。