出版社：首都经济贸易大学出版社
年代：2008
定价：37.0
本书主要讲述了商务英语的相关知识，内容丰富，形式活泼。每章后附有练习题及答案。课本采取英汉对照方式。本书可作为大专院校商务英语专业的教材。
UNIT6PreparationforInternationalMarket
Chapter19MotivationstoGoAbroad
SectionOne:BusinessCommunications
MakinganOffer
SectionTwo:Text
MotivationstoGoAbroad
SectionThree:Exercises
SectionFour:BigFuelingStation
SectionFive:BusinessReading
ConcernsandProblemsofGoingInternational
Chapter20InternationalMarketResearch
SectionOne:BusinessCommunications
DoingBusinessinChina
SectionTwo:Text
InternationalMarketResearch
SectionThree:Exercises
SectionFour:BigFuelingStation
SectionFive:BusinessReading
PotatoChipsGlobalMarketing
Chapter21DeterminingResearchObjectives
SectionOne:BusinessCommunications
DecisionMakinginChina
SectionTwo:Text
DeterminingResearchObjectives
SectionThree:Exercises
SectionFour:BigFuelingStation
SectionFive:BusinessReading
UsingAimsandObjectivestoCreateaBusinessStrategyExperiencefromKellogg
UNIT7InternationalMarketing
Chapter22WhatIsMarketing
SectionOne:BusinessCommunications
ProductPresentation
SectionTwo:Text
Marketing
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
MarketingIsAllAroundUs
Chapter23TheMarketingProcess
SectionOne:BusinessCommunications
MarketingStrategy
SectionTwo:Text
TheMarketingMix
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
MarketSegmentation
Chapter24TargetMarketSelection
SectionOne:BusinessCommunications
DevelopingaNewMarket
SectionTwo:Text
HowtoSelectTargetMarket
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
EstimatingMarketPotential
Chapter25Marketinginthe21stCentury
SectionOne:BusinessCommunications
Counter-Offer
SectionTwo:Text
GlobalMarketingintheTwenty-firstCentury
SectionThree.:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
BrandManagementorCustomerManagement
UNIT8NegotiationandContract
Chapter26BusinessNegotiation
SectionOne:BusinessCommunications
MeetingaTradeDelegation
SectionTwo:Text
StepsofBusinessNegotiation
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
TheNegotiatingSkills
Chapter27EstablishmentofContract
SectionOne:BusinessCommunications
ContractNegotiationoverthePhone-Price
SectionTwo:Text
FundamentalsofaContract
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
BreachofContract
Chapter28BusinessContract
SectionOne:BusinessCommunications
DraftingContract
SectionTwo:Text
DraftingaContract
SectionThree:Exercises
SectionFour:B~FuelingStation
SectionFive:BusinessReading
PurchaseContract
Chapter29FunctionofTradeTerms
SectionOne:BusinessCommunications
SpecificEnquiry
SectionTwo:Text
FunctionofTradeTerms
SectionThree:Exercise
SectionFour:BigFuelingStation
SectionFive:BusinessReading
PurposeandScopeofIncoterms
Chapter30CommonlyUsedTradeTerms
SectionOne:BusinessCommunications
EmergencyCall:DisputeSettlement
SectionTwo:Text
CommonlyUsedTradeTerms
SectionThree:Exercises
SectionFour:BigFuelingStation
SectionFive:BusinessReading
AViewoftheStructureofIncoterms2000
UNIT9InternationalPayment
Chapter31TermsandInstrumentsofPayment
SectionOne:BusinessCommunications
DecliningPaymentbyD/P
SectionTwo:Text
TermsofPayment
SectionThree:Exercises
SectionFour:BigFueling,Station
SectionFive:BusinessReading
InstrumentsofPayment
Chapter32DocumentaryCollection
SectionOne:BusinessCommunications
BothSidesMakeSomeConcessions
SectionTwo:Text
ProceduresofDocumentaryCollection
SectionThree:Exercises
SectionFour:BigFuelingStation
SectionFive:BusinessReading
DPandDA
Chapter33LetterofCredit
SectionOne:BusinessCommunications
AcceptingPaymentbyD/P
SectionTwo:Text
DocumentaryCredit
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
Procedures&TypesofL/C
UNIT10ShipmentandInsurance
Chapter34ModesofTransportation
SectionOne:BusinessCommunications
Shipment
SectionTwo:Text
ModesofTransport
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
ClauseofShipment
Chapter35InsuranceandItsHistory
SectionOne:BusinessCommunications
InsuringtheGlassware
SectionTwo:Text
HistoryofInsurance
SectionThree:Exercises
SectionFour:BtzFuelingStation
SectionFive:BusinessReading
TheAdvantagesofYourOwnOceanCargoPolicy
Chapter36CargoInsurance
SectionOne:BusinessCommunications
LodgingaClaim
SectionTwo:Text
RiskManagementandCargoInsurance
SectionThree:Exercises
SectionFour:BizFuelingStation
SectionFive:BusinessReading
OceanMarineCargoInsuranceClauses
KEYTOEXERCISES
| 书籍详细信息 | |||
| 书名 | 商务英语精读站内查询相似图书 | ||
| 丛书名 | 高等院校商务英语专业核心课精品系列教材 | ||
| 9787563816293 《商务英语精读》pdf扫描版电子书已有网友提供下载资源链接 | |||
| 出版地 | 北京 | 出版单位 | 首都经济贸易大学出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 37.0 | 语种 | 简体中文 |
| 尺寸 | 26 | 装帧 | 平装 |
| 页数 | 印数 | ||
商务英语精读是首都经济贸易大学出版社于2008.08出版的中图分类号为 H31 的主题关于 商务－英语－高等学校－教材 的书籍。