商务英语精读

商务英语精读

张中宁, 主编

出版社:首都经济贸易大学出版社

年代:2008

定价:37.0

书籍简介:

本书主要讲述了商务英语的相关知识,内容丰富,形式活泼。每章后附有练习题及答案。课本采取英汉对照方式。本书可作为大专院校商务英语专业的教材。

书籍目录:

UNIT6PreparationforInternationalMarket

Chapter19MotivationstoGoAbroad

SectionOne:BusinessCommunications

MakinganOffer

SectionTwo:Text

MotivationstoGoAbroad

SectionThree:Exercises

SectionFour:BigFuelingStation

SectionFive:BusinessReading

ConcernsandProblemsofGoingInternational

Chapter20InternationalMarketResearch

SectionOne:BusinessCommunications

DoingBusinessinChina

SectionTwo:Text

InternationalMarketResearch

SectionThree:Exercises

SectionFour:BigFuelingStation

SectionFive:BusinessReading

PotatoChipsGlobalMarketing

Chapter21DeterminingResearchObjectives

SectionOne:BusinessCommunications

DecisionMakinginChina

SectionTwo:Text

DeterminingResearchObjectives

SectionThree:Exercises

SectionFour:BigFuelingStation

SectionFive:BusinessReading

UsingAimsandObjectivestoCreateaBusinessStrategyExperiencefromKellogg

UNIT7InternationalMarketing

Chapter22WhatIsMarketing

SectionOne:BusinessCommunications

ProductPresentation

SectionTwo:Text

Marketing

SectionThree:Exercises

SectionFour:BizFuelingStation

SectionFive:BusinessReading

MarketingIsAllAroundUs

Chapter23TheMarketingProcess

SectionOne:BusinessCommunications

MarketingStrategy

SectionTwo:Text

TheMarketingMix

SectionThree:Exercises

SectionFour:BizFuelingStation

SectionFive:BusinessReading

MarketSegmentation

Chapter24TargetMarketSelection

SectionOne:BusinessCommunications

DevelopingaNewMarket

SectionTwo:Text

HowtoSelectTargetMarket

SectionThree:Exercises

SectionFour:BizFuelingStation

SectionFive:BusinessReading

EstimatingMarketPotential

Chapter25Marketinginthe21stCentury

SectionOne:BusinessCommunications

Counter-Offer

SectionTwo:Text

GlobalMarketingintheTwenty-firstCentury

SectionThree.:Exercises

SectionFour:BizFuelingStation

SectionFive:BusinessReading

BrandManagementorCustomerManagement

UNIT8NegotiationandContract

Chapter26BusinessNegotiation

SectionOne:BusinessCommunications

MeetingaTradeDelegation

SectionTwo:Text

StepsofBusinessNegotiation

SectionThree:Exercises

SectionFour:BizFuelingStation

SectionFive:BusinessReading

TheNegotiatingSkills

Chapter27EstablishmentofContract

SectionOne:BusinessCommunications

ContractNegotiationoverthePhone-Price

SectionTwo:Text

FundamentalsofaContract

SectionThree:Exercises

SectionFour:BizFuelingStation

SectionFive:BusinessReading

BreachofContract

Chapter28BusinessContract

SectionOne:BusinessCommunications

DraftingContract

SectionTwo:Text

DraftingaContract

SectionThree:Exercises

SectionFour:B~FuelingStation

SectionFive:BusinessReading

PurchaseContract

Chapter29FunctionofTradeTerms

SectionOne:BusinessCommunications

SpecificEnquiry

SectionTwo:Text

FunctionofTradeTerms

SectionThree:Exercise

SectionFour:BigFuelingStation

SectionFive:BusinessReading

PurposeandScopeofIncoterms

Chapter30CommonlyUsedTradeTerms

SectionOne:BusinessCommunications

EmergencyCall:DisputeSettlement

SectionTwo:Text

CommonlyUsedTradeTerms

SectionThree:Exercises

SectionFour:BigFuelingStation

SectionFive:BusinessReading

AViewoftheStructureofIncoterms2000

UNIT9InternationalPayment

Chapter31TermsandInstrumentsofPayment

SectionOne:BusinessCommunications

DecliningPaymentbyD/P

SectionTwo:Text

TermsofPayment

SectionThree:Exercises

SectionFour:BigFueling,Station

SectionFive:BusinessReading

InstrumentsofPayment

Chapter32DocumentaryCollection

SectionOne:BusinessCommunications

BothSidesMakeSomeConcessions

SectionTwo:Text

ProceduresofDocumentaryCollection

SectionThree:Exercises

SectionFour:BigFuelingStation

SectionFive:BusinessReading

DPandDA

Chapter33LetterofCredit

SectionOne:BusinessCommunications

AcceptingPaymentbyD/P

SectionTwo:Text

DocumentaryCredit

SectionThree:Exercises

SectionFour:BizFuelingStation

SectionFive:BusinessReading

Procedures&TypesofL/C

UNIT10ShipmentandInsurance

Chapter34ModesofTransportation

SectionOne:BusinessCommunications

Shipment

SectionTwo:Text

ModesofTransport

SectionThree:Exercises

SectionFour:BizFuelingStation

SectionFive:BusinessReading

ClauseofShipment

Chapter35InsuranceandItsHistory

SectionOne:BusinessCommunications

InsuringtheGlassware

SectionTwo:Text

HistoryofInsurance

SectionThree:Exercises

SectionFour:BtzFuelingStation

SectionFive:BusinessReading

TheAdvantagesofYourOwnOceanCargoPolicy

Chapter36CargoInsurance

SectionOne:BusinessCommunications

LodgingaClaim

SectionTwo:Text

RiskManagementandCargoInsurance

SectionThree:Exercises

SectionFour:BizFuelingStation

SectionFive:BusinessReading

OceanMarineCargoInsuranceClauses

KEYTOEXERCISES

书籍规格:

书籍详细信息
书名商务英语精读站内查询相似图书
丛书名高等院校商务英语专业核心课精品系列教材
9787563816293
《商务英语精读》pdf扫描版电子书已有网友提供下载资源链接
出版地北京出版单位首都经济贸易大学出版社
版次1版印次1
定价(元)37.0语种简体中文
尺寸26装帧平装
页数印数

书籍信息归属:

商务英语精读是首都经济贸易大学出版社于2008.08出版的中图分类号为 H31 的主题关于 商务-英语-高等学校-教材 的书籍。