出版社:立信会计出版社
年代:2012
定价:22.0
本书以《2010年商务部外销员考试大纲》为指导,采用英文编写,从一个完整的贸易流程来具体阐述英语函电的写法,以帮助贸易从业人员全面了解达成交易的具体做法。
Unit l Fundamentals of Writing all English Business letter
Introduction t
Wordstt
Useful Expressions
Exercisest
Supplement:General Procedures of Export&Import Transaction
Unit 2 Establishing Business Relations
Introduction
CASE 1 A Request to English Business Relations
CASE 2 Exporters Self Introduction
CASE 3 Importers Self Introduction
CASE 4 Exporter Writes to Importer
CASE 5 Importer Writes to Exporter
Words
Useful Expressions
Exereises
Supplement:Canton Fair(http://wwwcantonfairorgcn/cn)
Unit 3 Hosting a Visiting Delegation and Individuals
Introduction
CASE 1 Invitation
CASE 2 Positive Response
CASE 3 Itineraries and Programs
CASE 4 Negative Response
CASE 5 letters of Thanks on Return
Words
Useful Expressions
Exereises
SupplementCommon Business organizationt
Unit 4 Enquiries offers
Introduction
CASE 1 A General Enquiry
CASE 2 The Reply to a General Enquiry
CASE 3 A Specific Enquiry
CASE 4 The Reply to a Specific Enquiry
CASE 5 Making a Firm offer
CASE 6 Making a Non Firm offer
Words
Useful Expressions
Exereises
Supplement Trade Terms
Unit 5 Price Disputation
Introduction
CASE 1 Counteroffer
CASE 2 Acceptance
Wordstt
Useful Expressions
Exercisestt
Supplement Pricing Methods
Unit 6 ordering
Introduction
CASE l Placing an order
CASE 2 Confirming an order
CASE 3 Declining an C)rder
CASE 4 Execution of an order
Wordst
Useful Expressions
Exercises
SupplementWords about order
Unit 7 Payment
Introduction
CASE 1 Introduction to Terms of Payment
CASE 2 Accepting D/P Terms
CASE 3 Urging Establishment of l/C
CASE 4 Advising Establishment of l/C
CASE 5 Asking for Amendment to l/C
CASE 6 Asking for Extension of the l/C
Words
Useful Expressions
Exercisest
Supplement:Soft Clauses
Unit 8 Packingtt
Introduction
CASE 1 The Buyer Agrees to the Packing
CASE 2 Proposal of Packing
CASE 3 A Reply of Packing
CASE 4 Acknowledgement of Packing
CASE 5 A Claim for Poor Packing
Words
Useful Expressions
Exereisest
Supplement:An Introduction of China Packaging Federation
Unit 9 Transport
Introduction
CASE 1 Chartering Ships and Reply
CASE 2 Shipment Instruction
CASE 3 Urging Shipment
CASE 4 Request for Extending l/C and Reply
CASE 5 Asking for Transshipment and Reply
CASE 6 Shipping Advice
Wordsttt
Useful Expressions
Exercises
Supplement Port of Shipment and Port of Destination
Unit 10 Insurance
Introduction
CASE l Asking for Insurance Arrangement and Reply
CASE 2 Clarifieation of InsuranceFerms
CASE 3 Application for Insurance
CASE 4 Informing Insurance Date
CASE 5 Making Claims
Words
Useful Expressions
Exercises
Supplement:Insurance Terms
Unit 11 ComplaintClaim and Settlement
Introduction
CASE 1 Complain about late Delivery
CASE 2 Claim for Replacement
CASE 3 Proposal for Settlement of a Claim
CASE 4 Suggestion 01 Arbitration
Words
Useful Expressionst
Exercises tt
Supplement:Introduction of CIETAC
Unit 12 letters of IntentAgreements and Contracts
Introduction
Words
Useful Expressionst
Exercises
Supplement:Confusable Phrases about the Contract
Unit 13 Agency
Introduction
CASE 1 Apply for Agency
CASE 2 Reply to an offer of Agency
CASE 3 Entrust an Exclusive Agency
CASE 4 Refusal
CASE 5 Termination of an Agency Relation
Words
Useful Expressions
Exercisest
SupplementElements of Agency Agreement
Unit 14 Electronic CommerceEmail and Fax
Introduction
Electronic Commerce
Fax
Words
Useful Expressions
Exercises
Supplement:Abbreviation and Smiley for|nternet Communication
Appendix A Some Useful Knowledge about l/C
Appendix B Packing Terms
Appendix C:Common Abbreviations for International Trade Terms
Appendix DExamination of Export—oriented Salesmen
References
《国际贸易系列:外贸英语函电》克服了多数教材重语言形式轻语言能力的弊端,突出函电写作交际能力的培养,通过介绍贯穿国际贸易实务各个环节的真实函电样本,提高实用性。本书可供高等院校国际贸易、国际商务、国际营销等涉外专业的学生使用,也可作为外贸从业人员参加外销员考试的培训教材和自学使用。
书籍详细信息 | |||
书名 | 外贸英语函电站内查询相似图书 | ||
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出版地 | 上海 | 出版单位 | 立信会计出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 22.0 | 语种 | 简体中文 |
尺寸 | 26 × 19 | 装帧 | 平装 |
页数 | 印数 |
外贸英语函电是立信会计出版社于2012.4出版的中图分类号为 H315 的主题关于 对外贸易-英语-电报信函-写作-高等学校-教材 的书籍。