小企业管理与企业家精神精要

SECTION I The Challenge of Entrepreneurship　Chapter I The Foundations of Entrepreneurship　Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality SECTION II Building the Business Plan: Beginning Considerations　Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan　Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan　Chapter 5 Forms of Business Ownership　Chapter 6 Franchising and the Entrepreneur　Chapter 7 Buying an Existing BusinessSECTION III Building the Business Plan: Marketing and Financial Considerations　Chapter 8 Building a Powerful Marketing Plan　Chapter 9 E-Commerce and the Entrepreneur　Chapter 10 Pricing Strategies　Chapter 11 Creating a Successful Financial Plan　Chapter 12 Managing Cash Flow

SECTION I The Challenge of Entrepreneurship　Chapter I The Foundations of Entrepreneurship　Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality SECTION II Building the Business Plan: Beginning Considerations　Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan　Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan　Chapter 5 Forms of Business Ownership　Chapter 6 Franchising and the Entrepreneur　Chapter 7 Buying an Existing BusinessSECTION III Building the Business Plan: Marketing and Financial Considerations　Chapter 8 Building a Powerful Marketing Plan　Chapter 9 E-Commerce and the Entrepreneur　Chapter 10 Pricing Strategies　Chapter 11 Creating a Successful Financial Plan　Chapter 12 Managing Cash FlowSECTION IV Putting the Business Plan to Work: Sources of Funds　Chapter 13 Sources of Financing: Debt and Equity　Chapter 14 Choosing the Right Location and Layout　Chapter 15 Global Aspects of En~repreneurship　Chapter 16 Building a New Venture Team and Planning for the Next Generation

◎以表格等方式清晰地概括、总结了小企业管理中常用的方法和经常出现的问题，简洁而实用。　　◎本版继续强调创建商业计划对成功创业的重要性。其中，第二部分和第三部分关注于“创建商业计划”，第四部分介绍了如何“实施商业计划”。　　◎正文中的“你作为咨询顾问”专栏、本版新增的“如何亲手实践”专栏使学生能够迅速将所学知识付诸实践。附录中还提供了商业计划的样本。　　◎本书网站（http：//www.prenhall.com/zimmerer/）为读者提供了丰富的相关教学辅助材料。　　畅销性：本书自问世以来，深受读者欢迎，被多所学校选做相关课程的教材，销售量一直居同类书籍前列。　　适用性：本书适合用做MBA的“小企业管理”、 “企业家精神”、 “创业管理”及其他相关课程的教材。也适合一切希望自己创业或了解小企业管理的人士。