职场商务英语实训教程

Unit One Establishment of Your Company

Item 1 Naming a Company

I. Practice Guides

II. Practice Assignments

Item 2 Designing a Company Logo

I. Practice Guides

II. Practice Assignments

Item 3 Setting-up the Company Structure

I. Practice Guides

If. Practice Assignments

Item 4 Recruiting and Applying for Sales

Representative

I. Practice Guides

II. Practice Assignments

Item 5 Delivering a Company Presentation..

I. Practice Guides

II. Practice Assignments

Unit Two Development and Reception of Customers

Item 6 On the Phone

I. Practice Guides

II. Practice Assignments

Item 7 At the Airport

I. Practice Guides

II. Pratice Assignments

Item 8 Business Dinner and Sightseeing

I. Practice Guides

II. Practice Assignments

Item 9 Business Trip Arrangements

I. Practice Guides

II. Practice Assignments

Unit Three Products Promotion

Item 10 Marketing Research

I. Practice Guides

II. Practice Assignments

Item 11 Marketing Plan

I. Practice Guides

II. Practice Assignments

Item 12 Market Targeting

I. Practice Guides

II. Practice Assignments

Item 13 Marketing Strategy

I. Practice Guides

II. Practice Assignments

Item 14 Promotion Activities

I. Practice Guides

II. Practice Assignments

Unit Four Import and Export Practice

Item 15 Attending a Trade Fair

I. Practice Guides

II. Practice Assignments

Item 16 Establishing Business Relations

I. Practice Guides

II. Practice Assignments

Item 17 Making an Enquiry

I. Practice Guides

II. Practice Assignments

Item 18 Making an Offer

I. Practice Guides

II. Practice Assignments

Item 19 Making a Counter-offer

I. Practice Guides

II. Practice Assignments

Item 20 Confirming an Order & Signing the Contract

I. Practice Guides

II. Practice Assignments

Item 21 Amending the L/C

1. Practice Guides

I1. Practice Assignments

Item 22 Arranging Insurance

1. Practice Guides

II. Practice Assignments

Item 23 Making Delivery

I. Practice Guides

I1. Practice Assignment

Item 24 Lodging and Settling the Claims

I. Practice Guides

1I. Practice Assignments

Appendix+Brochure

Contents

References

《职场商务英语实训教程》教材以《职场商务英语》的商务流程为顺序，对每一流程中所涉及的具体商务贸易实务进行详细地分解，对商务实务的操作惯例进行了介绍，并列举了具体的实际操作案例。在内容设计上，本教材根据《职场商务英语》的编排，安排了对应的24个实训项目。在全书每一个实训项目的实训指导中，以模拟的“爱美丽”服装贸易有限公司的成立以及该公司与来自于美国的Nicewear公司和来自斯里兰卡的ABC Tradingc0.，Ltd.公司之间业务往来为线索，全书所有任务的实训说明都是围绕这两个公司而展开。同时，针对每个实训项目，我们提出了实训目标，实训指导和实训任务。使用者在学习之后，可以达到训以致用、学以致用的目的。
本教材适合高等职业院校商务英语、国际贸易、国际商务、市场营销等专业的学生使用，也可作为涉外人员培训教材或商务工作者自学之用。