商务英语函电

商务英语函电

胡鉴明, 主编

出版社:中国商务出版社

年代:2008

定价:40.0

书籍简介:

本套教材从理论到实践,作了全方位的考虑,以求满足我国对商务英语人才的需求。 本书理论联系实际,并在商务传真与电子邮件写作方面作了详细、准确的介绍。另外,对外贸单证作了归纳、回应式说明。

书籍目录:

PART ONE

Chapter One Introduction (导论)

Chapter Two The Layout of Business Letters(商务信函的格式)

Section 1 Introduction

Section 2 Language Style

Section 3 Format of Business Letters

Section 4 Layout of the Common Blocked Lines for Business Letters

Section 5 Addressing Envelopes

Chapter Three Establishment of Business Relations and Credit Status Enquiries (建立业务关系和资信调查)

Section 1 Establishment of Business Relations

Section 2 Credit Status Enquiries

Section 3 Useful Expressions

Chapter Four Enquiry and Offer (询家和报盘)

Section 1 Enquiry

Section 2 Guidelines for Writing Enquiries

Section 3 Reply to Enquiries: Offer

Section 4 Important Notes on an Offer

Section 5 Guidelines for Replying to Enquiries

Section 6 Specimen Letters

Section 7 Useful Expressions

Chapter Five Response to Offers (回应报价)

Section 1 Declining an Offer

Section 2 Guidelines for Declining an Offer

Section 3 Conditional Acceptance. Counter-offer

Section 4 Guidelines for Writing Counter-offer Letters

Section 5 Entire Acceptance

Section 6 Guidelines for Writing Acceptance Letters

Section 7 Specimen Letters

Section 8 Useful Expressions

Chapter Six Order Placing & Replies to Orders(下单及对单的回应)

Section 1 Introduction

Section 2 How to Place an Order

Section 3 Confirmation of an Order

Section 4 Useful Expressions

Chapter Seven International Business Contract (国际商务合同)

Section 1 A Brief Introduction to International Business Contract

Section 2 The Contract Heading

Section 3 The Recitals

Section 4 The Main Body of a Contract

Section 5 The Validation of a Contract

Section 6 Specimens of Contract

Section 7 Useful Expressions

Chapter Eight Terms of Payment (支付条款)

Section 1 Payment Instruments

Section 2 Method of Payment

Section 3 Specimen Letters

Section 4 Useful Expressions

Chapter Nine Letter of Credit (信用证)

Section 1 Introduction

Section 2 Parties in a Letter of Credit

Section 3 Contents of a Letter of Credit

Section 4 Categories of Letters of Credit

Section 5 Basic Documentary Procedure of L/C

Section 6 Characteristics of Settlement by L/C

Section 7 Payment Terms in the Contract

Section 8 Specimens of L/C

Section 9 Specimen Letters Concerning L/C

Section 10 Useful Expressions

Chapter Ten Shipment and Ocean Bill of Lading (B/L)(装运及海运提单)

Section 1 Ocean Transport

Section 2 Terms of Shipment in the Contract and the Covering L/C

Section 3 Types of Ocean Bill of Lading

Section 4 Contents of Ocean B/L and Its Making

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Eleven Packing (包装)

Section 1 The Importance of Packing in Foreign Trade

Section 2 Packing Terms in Foreign Trade

Section 3 Different Kinds of Transportation Packing and Their Packaging Containers

Section 4 Packing Marks

Section 5 Packing List & Weight List

Section 6 Specimen Letters

Section 7 Useful Expressions

Chapter Twelve Insurance (保险)

Section 1 Insurance in Foreign Trade

Section 2 Marine Insurance

Section 3 Types of Coverage

Section 4 Effecting Insurance

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Thirteen Complaints, Disputes and Claims(投诉、争议与索赔)

Section 1 Definition of Complaints, Disputes and Claims

Section 2 Different Types of Complaints, Disputes and Claims

Section 3 Specimen Letters

Section 4 Useful Expressions

Chapter Fourteen Agency (代理)

Section 1 Introduction

Section 2 Relations between Principal and Agent

Section 3 What to Be Covered in Agency Agreement

Section 4 Specimen Letters

Section 5 Useful Expressions

Chapter Fifteen Quality Terms (质量条款)

Section 1 Introduction

Section 2 Means to Express Quality

Section 3 Terms of Quality

Section 4 Quality Guarantee

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Sixteen Quantity Terms (数量条款)

Section 1 The Importance of Quantity Clause

Section 2 Units of Measures and Weights

Section 3 The Calculation of the Weight of Goods

Section 4 The Application of Quantity Terms

Section 5 Specimen Letters

Section 6 Useful Expressions

Chapter Seventeen Commodity Categorization and Price Terms(商品分类和价格条款)

Section 1 Categorization of Trading Commodities

Section 2 Survey on International Trade Practice

Section 3 Price Terms Commonly Used in International Trade

Section 4 Specimen Letters

Section 5 Useful Expressions

Chapter Eighteen Business Fax and E-mail Writing(商务传真和电子邮件写作)

Section 1 Introduction

Section 2 Fax

Section 3 E-mail

Section 4 Useful Expressions

Chapter Nineteen Documentation in International Trade (外贸单证)

Section 1 Introduction

Section 2 Kinds of International Trading Documents

Section 3 Issues Concerning Documents

Section 4 Specimens

Section 5 Useful Expressions

PART TWO

Exercises

Key to Exercises

Reference

后记

内容摘要:

《商务英语函电(2008年版)》能理论联系实际,比如在付款条件、商品包装和信用证的应用等章节,都有简明扼要的理论分析,让读者对有关事实和做法既知其然,亦能知其所以然。在商务传真(Fax)与电子邮件(E-mail)写作方面,既详细介绍这种最现代化的电子通信方式的应用知识,又准确地描述它们的特点和特有的写作规格,尤其是对电子邮件的文稿组织,作了深入细致的分析。与课文配套的练习题是选用大量国际商务活动最新的资料和实例编写而成,以帮助学习者学会掌握这门最现代化的通信技巧,使《商务英语函电(2008年版)》具有更强的时代感。它还特辟了一章(第19章),对主要的外贸单证如商业单据、金融单证、官方单证以及其他有关单证如“船长收据”“不列入黑名单证明”等,作归纳、回应式的说明,以加深读者对外贸单据、单证的理解。是一本便捷的业务工具书。

书籍规格:

书籍详细信息
书名商务英语函电站内查询相似图书
9787801819130
《商务英语函电》pdf扫描版电子书已有网友提供下载资源链接
出版地北京出版单位中国商务出版社
版次2版印次7
定价(元)40.0语种简体中文
尺寸23装帧平装
页数 496 印数 5000

书籍信息归属:

商务英语函电是中国商务出版社于2008.08出版的中图分类号为 H315 的主题关于 国际贸易-英语-电报信函-写作-高等学校-教材 的书籍。