新闻传播学专业英语教程

Unit 1 Introduction 　Passage One The Meaning of "Communication" 　Passage Two McQuail's Normative Theories 　Passage Three Hot and Cold 　Passage Four Minerva's Owi Unit 2 Books 　Passage One Books in History 　Passage Two Book Publishing 　Passage Three The Printing Press as an Agent of Change 　Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing Unit 3 Magazines 　Passage One Magazine as Media Innovators 　Passage Two Magazines Push Images Over Words 　Passage Three Luce and Time 　Passage Four Early Periodical as Publicist Instrument of Criticism

Unit 1 Introduction 　Passage One The Meaning of "Communication" 　Passage Two McQuail's Normative Theories 　Passage Three Hot and Cold 　Passage Four Minerva's Owi Unit 2 Books 　Passage One Books in History 　Passage Two Book Publishing 　Passage Three The Printing Press as an Agent of Change 　Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing Unit 3 Magazines 　Passage One Magazine as Media Innovators 　Passage Two Magazines Push Images Over Words 　Passage Three Luce and Time 　Passage Four Early Periodical as Publicist Instrument of Criticism Unit 4 Newspapers 　Passage One What if There Were No Newspaper? 　Passage Two A Newspaper Industry Casualty You May Have Missed 　Passage Three The New York Times in 1990s 　Passage Four Natural History of the Newspaper Unit 5 Film 　Passage One Importance of Movies 　Passage Two The Structure of the Western Film 　Passage Three Hollywood's Big Six 　Passage Four Schindler's I.ist: The Role of Memory Unit 6 Radio 　Passage One FM's Rise 　Passage Two Characteristics of American Radio 　Passage Three Trends and Convergence in Radio and Sound Recording 　Passage Four The Assets and Liabilities in Radio Unit 7 TV 　Passage One Impact of Television 　Passage Two Culture 　Passage Three The Case for Television Journalism 　Passage Four CBS News Unit 8 Internet and Media Convergence 　Passage One Internet 　Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure 　Passage Three Weblogs, Citizen Journalists and Traditional Media 　Passage Four Media Convergence and Complications Unit 9 Media Education and Media Literacy 　Passage One The Origin of Journalism Education 　Passage Two What They Don't Teach at J-School 　Passage Three Green-Eyeshades Versus the Chi-Squares 　Passage Four Elements of Media Literacy Unit 10 Advertising 　Passage One Media Choices 　Passage Two Origins of Advertising 　Passage Three Advertising: The Magic System 　Passage Four Advertising: Agencies and Copywriters Unit 11 Public Relations 　Passage One Defining Public Relations 　Passage Two Public Relations Services 　Passage Three Newsmaking 　Passage Four The Roots of Public Relations Unit 12 Media Economy 　Passage One Economic Foundation of Mass Media 　Passage Two The Two Economies 　Passage Three Television Programming 　Passage Four Rupert Murdoch Unit 13 Culture Industry and Culture Studies 　Passage One Culture Industry Reconsidered 　Passage Two What Is British Cultural Studies? 　Passage Three Properties of the New Media and a Socialist Strategy 　Passage Four Hegemony: An Overview Unit 14 Process of Mass Communication 　Passage One Encoding/Decoding 　Passage Two The Acts of Communication 　Passage Three The Circuit and the Acts 　Passage Four Selecting the News: Gatekeeping Unit 15 Effects and Audience of Mass Communication 　Passage One Effects Studies 　Passage Two The Uses and Gratifications Model 　Passage Three TV and Learning 　Passage Four Scientific and Nonscientific Polls Unit 16 Mass Communication and Society 　Passage One Some Social Functions of the Mass Media 　Passage Two The Masses: The Implosion of the Social in the Media 　Passage Three The Debate over Civic Journalism 　Passage Four Investigative Reporting Unit 17 Mass Communication and Social Control 　Passage One Government Manipulation of Media 　Passage Two Of the Liberty of Thought and Discussion 　Passage Three The Principles 　Passage Four Jefferson's View of the Press Unit 18 Laws and Ethics of Mass Communication 　Passage One The First Amendment to the Constitution 　Passage Two The Means to the End 　Passage Three Should the Names of Rape Victims Be Published? 　Passage Four Attributing a Libel Is No Defense Appendix A Key to Exercises Appendix B Chinese Translations 参考文献

1．本书共分为18个单元，教学可按17～18个教学周、54学时安排。每单元由4篇选文构成(个别单元为5篇)，每篇选文的长度在1000个单词左右。内容大致涵盖大众传播事业的主要部类和新闻与传播学的主要领域。　　2．在每单元所选文章中，根据单元主题的不同，一般有1～2篇著名学者关于该主题的经典论述，1～2篇比较具体的个案研究性质的文章，以及1篇综合性的概述(反映本学科到20世纪末的发展)。这样组合的目的，是希望能尽量做到材料新颖，容量充足，内容权威，点面结合，深浅有致，形成梯次，适合新闻与传播学专业本科生和硕士研究生共同使用。　　3．本书所选文章，主要来自新闻学、传播学、政治学、经济学、法学、文化学、社会学等方面的文献。　　4．课文生词的选择和释义以教育部公布的《大学英语教学大纲通用词汇表》中的四级词汇为起点，学生可参考生词表来理解课文。　　5．在课后练习中，练习一采取问答题的形式，旨在培养学生理解作者的主要观点，并归纳课文主要内容的能力。　　6．专业翻译能力的培养是本教材的一个重要目的。在每单元所选文章中，我们提供两篇译文，作为教学参考。