出版社：苏州大学出版社
年代：2007
定价：28.0
本书为高等学校最新商务英语系列教材之一。
Unit1BusinessandtheInternet
TextAUnderstandingtheIntemet
TextBHowCantheInternetAddValuetoaBusiness?
TextCABriefHistoryoftheInternet
Unit2IntroductiontoElectronicCommerce
TextAUnderstandingElectronicCommerce
TextBTypesofElectronicCommerce
TextCAdvantagesandDisadvantagesofElectronicCommerce
Unit3ElectronicDataInterchange
TextAEDI--ConceptsandItsComponents
TextBEDIontheInternet
TextCGuidelinesfortheImplementationofEDI
Unit4InternetAdvertising
TextAAdvertisingontheWeb
TextBMeasuringAdvertisingEffectsandPricingAds
TextCAdvertisingStrategiesandtheImplementation
Unit5E-mailMarketingandPermissionMarketing
TextAWhyE-mailMarketing?
TextBSpam:ProblemsandResponses
TextCTipsonGettingandKeepingPermission
Unit6SearchEngineOptimization
TextABasicsofSearchEngineOptimization
TextBTop10SearchEngineOptimizationTips
TextC7DontsofSearchEngineOptimization
Unit7LogisticsinElectronicCommerce
TextAE-CommerceLogistics
TextB3PL--WhatInvestorsShouldConsider
TextCOutsourcing:3PLsvs.4PLs
Unit8PublicandPolicyIssues(1)
TextAJurisdictionontheInternet
TextBContractinginElectronicCommerce
TextCProtectingPrivacy
Unit9PublicandPolicyIssues(2)
TextATaxationandElectronicCommerce
TextBInternetSecurityIssuesOverview
TextCProtectingIntellectualPropertyandCopyrights
Unit10ImplementationofE-Commerce(1)
TextAPlanningElectronicCommerceInitiatives
TextBTenStepstoSuccessfulECPrograms
TextCEvaluatingOutsourcing
Unit11ImplementationofE-Commerce(2)
TextAHowtoBuildaWebsite
TextBStaffingforElectronicCommerce
TextCWebHostingChoices
Unit12ElectronicCommerceintheFuture
TextATheFutureofElectronicCommerce
TextBBarrierstoGlobalElectronicCommerce
TextCM-Commerce:TheNewFrontierofE-Commerce
Bibliography
| 书籍详细信息 | |||
| 书名 | 电子商务英语站内查询相似图书 | ||
| 丛书名 | 高等学校最新商务英语系列教材 | ||
| 9787810909266 如需购买下载《电子商务英语》pdf扫描版电子书或查询更多相关信息，请直接复制isbn,搜索即可全网搜索该ISBN | |||
| 出版地 | 苏州 | 出版单位 | 苏州大学出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 28.0 | 语种 | 简体中文 |
| 尺寸 | 26 | 装帧 | 平装 |
| 页数 | 印数 | ||
电子商务英语是苏州大学出版社于2007.08出版的中图分类号为 H31 的主题关于 电子商务－英语－高等学校－教材 的书籍。