电子商务英语

电子商务英语

徐源, 主编

出版社:苏州大学出版社

年代:2007

定价:28.0

书籍简介:

本书为高等学校最新商务英语系列教材之一。

书籍目录:

Unit1BusinessandtheInternet

TextAUnderstandingtheIntemet

TextBHowCantheInternetAddValuetoaBusiness?

TextCABriefHistoryoftheInternet

Unit2IntroductiontoElectronicCommerce

TextAUnderstandingElectronicCommerce

TextBTypesofElectronicCommerce

TextCAdvantagesandDisadvantagesofElectronicCommerce

Unit3ElectronicDataInterchange

TextAEDI--ConceptsandItsComponents

TextBEDIontheInternet

TextCGuidelinesfortheImplementationofEDI

Unit4InternetAdvertising

TextAAdvertisingontheWeb

TextBMeasuringAdvertisingEffectsandPricingAds

TextCAdvertisingStrategiesandtheImplementation

Unit5E-mailMarketingandPermissionMarketing

TextAWhyE-mailMarketing?

TextBSpam:ProblemsandResponses

TextCTipsonGettingandKeepingPermission

Unit6SearchEngineOptimization

TextABasicsofSearchEngineOptimization

TextBTop10SearchEngineOptimizationTips

TextC7DontsofSearchEngineOptimization

Unit7LogisticsinElectronicCommerce

TextAE-CommerceLogistics

TextB3PL--WhatInvestorsShouldConsider

TextCOutsourcing:3PLsvs.4PLs

Unit8PublicandPolicyIssues(1)

TextAJurisdictionontheInternet

TextBContractinginElectronicCommerce

TextCProtectingPrivacy

Unit9PublicandPolicyIssues(2)

TextATaxationandElectronicCommerce

TextBInternetSecurityIssuesOverview

TextCProtectingIntellectualPropertyandCopyrights

Unit10ImplementationofE-Commerce(1)

TextAPlanningElectronicCommerceInitiatives

TextBTenStepstoSuccessfulECPrograms

TextCEvaluatingOutsourcing

Unit11ImplementationofE-Commerce(2)

TextAHowtoBuildaWebsite

TextBStaffingforElectronicCommerce

TextCWebHostingChoices

Unit12ElectronicCommerceintheFuture

TextATheFutureofElectronicCommerce

TextBBarrierstoGlobalElectronicCommerce

TextCM-Commerce:TheNewFrontierofE-Commerce

Bibliography

书籍规格:

书籍详细信息
书名电子商务英语站内查询相似图书
丛书名高等学校最新商务英语系列教材
9787810909266
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出版地苏州出版单位苏州大学出版社
版次1版印次1
定价(元)28.0语种简体中文
尺寸26装帧平装
页数印数

书籍信息归属:

电子商务英语是苏州大学出版社于2007.08出版的中图分类号为 H31 的主题关于 电子商务-英语-高等学校-教材 的书籍。