职场英语读写教程

Unit 1 Western Business Culture

Text A Business Etiquette in Europe

Text B Cubicle Etiquette: Six Ways Technology Can Hurt Your Career

Text C US Business Culture

Unit 2 Travel Destination N

Text A Five Alternative Travel Destinations for 2014

Text B New York City Travel: Celebrating the City That Never Sleeps

Text C Perth (Australia)

Unit 3 Business Negotiation

Text A The Art of Negotiation: Learn It and Watch Your Business Grow!

Text B Three Tricks That Make Negotiations Work

Text C What Should Everyone Know About Negotiation?

Unit4 Advertising

Text A Why Is Advertising So Important to Business?

Text B The Best Way to Advertise a Small Business on a Low Budget

Text C Make the Right Advertising Decisions

Unit 5 Sales and Marketing l

Text A Critical Factors in Marketing a New Product

Text B Three Things Marketers Must Do to Demonstrate Their Worth

Text C Sales and Marketing Together at Last

Unit 6 Presentation and Report

Text A Ten Tips for Creating Successful Business Presentations

Text B Five Easy Tricks to Make Your Presentation Interactive

Text C How to Turn a Written Report into a First-Class Presentation

Unit 7 Finance and Security

Text A How to Keep Your Online Business Information Secure

Text B The Challenge of Health Data Security

Text C Wolves of Wall Street Abound: How to Spot a Bad Broker

Unit 8 Corporate Strategy

Text A What Is Corporate Strategy? (1)

Text B What Is Corporate Strategy? (2)

Text C The Importance of Corporate Strategy

Appendix Ⅰ Background, Language Points and Translation

Appendix Ⅱ Keys to the Exercises

Appendix Ⅲ Glossary

《职场英语读写教程（3）》本着“授之以鱼，不如授之以渔”的教学思想，综合了国内外目前流行的教材、教参、教辅的编写思想与方法，精心归纳总结了多种阅读技巧和多个与职场工作有关的话题，并将之分解到各单元，理论与实践相结合，有效地培养学生自主学习英语的能力和提高接受英语新语料、学以致用的英语综合运用能力。