现代国际英文商务函电

Lesson One The Principles of Effective Business Communication 1.Express ideas clearly 2.Keep the message concise 3.Adopt a reader-focused approcach 4.Get the right tone and style 5.Have a good command of English 6.Have a good command of business knowledge New Words and Phrases Notes ExercisesLesson Two Selection of Media 1.Introduction 2.Communication media 3.Communication media 4.Considerations in media selection

Lesson One The Principles of Effective Business Communication 1.Express ideas clearly 2.Keep the message concise 3.Adopt a reader-focused approcach 4.Get the right tone and style 5.Have a good command of English 6.Have a good command of business knowledge New Words and Phrases Notes ExercisesLesson Two Selection of Media 1.Introduction 2.Communication media 3.Communication media 4.Considerations in media selection Abbreviation for Internet Communication Smiley for Internet Communication New Words and Phrases Notes ExercisesLesson Three The Parts and Formats of Business Correspondence（Ⅰ） 1.Introduction 2.Structure of business letters 3.Format of business letters 4.Example letters 5.Format of envelopes New Words and Phrases Notes ExercisesLesson Four The Parts and Formats of Business Correspondence（Ⅱ） 1.Interoffice memorandum 2.Fax 3.E-mail 4.Website ……Lesson Five Establishing Business RelationsLesson Six Status InquiryLesson Seven Product Inquiry and ReplyLesson Eight Offer and Counter-OfferLesson Nine Order and AcceptanceLesson Ten Payment Terms Lesson Eleven Payment by Letter of CreditLesson Twelve Packing and Shipping MarkLesson Thirteen ShipmentLesson Fourteen InsuranceLesson Fifteen Complaints and ClaimsLesson Sixteen Adjustment o ClaimsLesson Seventeen Lales PromotionLesson Eighteen ResumeLesson Nineteen Application LetterLesson Twenty Business Contracts and AgreementsKey to the ExercisesReference

本书讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例，系统讲解高效高务沟通的方式、技巧和信函写作。课文内容举一反、实用性强。本书适用于双语教学、英语教学以及有一定英语基础的专业人士自学。