出版社:苏州大学出版社
年代:2009
定价:28.0
本书通过大量实例的体验、对案例的分析和对写作技能的训练,帮助学习者对商贸情景中最常用文体的格式有一个总的了解,从而尽快掌握商贸书面沟通技巧和常用的商务英语写作方法。
1 Layouts & Components of BE Letters
1.1 Laying Out Business English Letters
1.2 Understanding the Essential & Optional Components of BE Letters
1.3 Addressing an Envelope
2 Asking to Establish Business Relations& Replies
2.1 Experience & Practice
2.2 Communicating & Writing Skills
2.3 Writers Workshop : The Process of Writing
3 Credit Enquiries & Replies
3.1 Experience & Practice
3.2 Communicating & Writing Skills
3.3 Writers Workshop: Businesslike Poise & Formal Style
4 Enquiries & Replies
4.1 Experience & Practice
4.2 Communicating & Writing Skills
4.3 Writers Workshop: Opening & Closing a Letter
5 Quotations, Offers & Counter-offers
5.1 Experience & Practice
5.2 Communicating & Writing Skills
5.3 Writers Workshop : Proposition vs Counter- proposition ( 1 )
6 Orders & Replies
6.1 Experience & Practice
6.2 Communicating & Writing Skills
6.3 Writers Workshop: Textual Development of Letters (2)
7 Payment & Replies
7.1 Experience & Practice
7.2 Communicating & Writing Skills
7.3 Writers Workshop: Textual Development of Letters (3)
8 Shipment & Replies
8.1 Experience & Practice
8.2 Communicating & Writing Skills
8.3 Writers Workshop: Principles for BE Writing
9 Packing & Replies
9.1 Experience & Practice
9.2 Communicating & Writing Skills
9.3 WritersWorkshop: Concreteness vs Abstractness
10 Insurance & Replies
10.1 Experience & Practice
10.2 Communicating & Writing Skills
10.3 Writers Workshop: Qualities of Effective Sentence Writing
11 Claims & Adjustments
11.1 Experience & Practice
11.2 Communicating & Writing Skills
11.3 Writers Workshop: Create an Appropriate Tone
12 Agency
12.1 Experience & Practice
12.2 Communicating & Writing Skills
12.3 Writers Workshop: Conciseness & Simplicity
13 Social Letters
13.1 Experience&Practice
13.2 Communicating&Writing Skill。
13.3 Writers’Workshop:Completeness Incompleteness
14 Memorandums
14.1 Experience&Practice
14.2 Communicating&Writing Skills
14.3 Writers’Workshop:Trend for Contemporary BE letter Writing
15 Business Reports
15.1 Experience&Practice
15.2 Communicating&Writing Skills
15.3 Writers’Workshop:Accuracy&Objectivity
Appendixes
References
《商务英语写作教程》的最大亮点是,运用当代国际商务英语写作的原则和方法,对充斥大量陈词滥调与冗词赘句的传统信函进行现代化升级改造(improvement),即去旧(删除那些老套迂腐的用语)换新、化繁(去掉那些冗词赘句和语义过虚的用词)为简,使其更加符合现当代商务英语写作标准与要求。
《商务英语写作教程》主要包括三大部分:商贸业务书面交流的体验感受、商贸英语交流技能的训练和商务英语写作修辞意识的研讨培养。由此可见,《商务英语写作教程》是集业务体验、技能训练与意识研讨为一体的非常实用的商务英语写作教材。
《商务英语写作教程》适用于从事国际商贸活动的白领阶层、经常用英语进行书面沟通的商务人士以及即将毕业并有志于从事国际商贸活动的大中专院校的学生,还可以作为想了解商务写作的其他人士的参考材料。
体验商贸交流过程
锤炼商贸交流技能
培养商务写作意识
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出版地 | 苏州 | 出版单位 | 苏州大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 28.0 | 语种 | 简体中文 |
尺寸 | 26 | 装帧 | 平装 |
页数 | 印数 |
商务英语写作教程是苏州大学出版社于2009.06出版的中图分类号为 H315 的主题关于 商务-英语-写作-高等学校-教材 的书籍。