会展英语

Part One English for Conventions

Unit 1 Talking about Convention Industry

Dialogue 1: What Makes a Great Convention City?

Dialogue 2: Booking a Meeting

Reading: The Historical Development of Convention Industry

Practical Writing: The Proposal to Host a Convention

Case Study: ICCA

Exercies

Unit 2 Planning of Meetings and Conventions

Dialogue 1: Planning for the Convention

Dialogue 2: Arranging for the Convention

Reading: The Routine Work of Meeting Planners

Practical Writing: Convention Lead Form

Case Study: Convention Connections, Inc.

Unit 3 Conference Venue Selection

Dialogue 1: Negotiating about Conference Venue

Dialogue 2: Site Selection

Reading: Event Venue Selection

Practical Writing: Meeting Room Reservation Form

Case Study: Featured Conference Venue-Grand Hyatt Beijing

ExerciSeS

Unit 4 Selling and Promoting Conventions

Dialogue 1: Bargaining for a Discount

Dialogue 2: Negotiating Conference Facilities

Reading: Event Planning Services

Practical Writing: Convention Registration Form

Case Study: The International Congress of Mathematicians 2010

Exercises

Unit 5 Conference Registration

Dialogue 1: Convention Registration

Dialogue 2: Registering at Conference

Reading: Convention Registration Service

Practical Writing: Call for Conference Registration

Case Study: The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration

Exercises

Unit 6 Catering Service for Convention

Dialogue 1: Catering Arrangement for a Seminar

Dialogue 2: Confirming Catering Service

Reading: Event Catering

Practical Writing: Catering Arrangement

Case Study: The Catering Service of Shanghai International Convention center

Exercises

Unit 7 Post-conference Tour

Dialogue 1: Discussing the Itinerary of Post-conference Tour

Dialogue 2 : Talking about the Itinerary

Reading: Incentive Program

Practical Writing: Post-conference Tour Itinerary

Case Study: Post-conference Tour of DEMHIST

Exercises

Part Two English for Exhibitions

Key to Exercises

Appendix 1 Terminology for Exhibitions

Appendix 2 Sample Writing

Appendix 3 FAQ（Frequent Asked Questions） about Trade Show

Bibliography

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