职场英语读写教程
职场英语读写教程封面图

职场英语读写教程

吴松江, 主编

出版社:高等教育出版社

年代:2014

定价:32.0

书籍简介:

课文选材广泛、短小精悍、体裁多样,材料新颖,非常具有时代感、知识性、实用性和趣味性,兼顾人文、社会、科普、文化、技能、应用等多种多样的内容体系,以达到独立学院、高职高专的通用性。教学内容丰富多彩,练习形式简洁实用,为教师根据实际需要选择教学内容、制定个性化的教学方案提供方便。本教程集语言和文化、知识和技能于一体,语言规范、循序渐进,方便教学,有利于学生打下较为扎实的英语语言基础、培养综合的英语语言运用能力。每一单元选有同一话题的Text A、B、C三篇文章,Text A和B可作为精读课文,Text C可作为泛读课文和该单元所介绍的阅读技巧的练习材料。三篇同一话题的文章可以帮助学生反复记忆,加深、巩固和掌握该话题的知识。

书籍目录:

Unit 1 Cultural Differences

Text A Understanding Cultural Differences in Business

Text B How Can Cultural Differences Affect Business Communication?

Text C The Differences Between Chinese and Western Culture

Writing Letter of Apology

Unit 2 Appointments

Text A Effective Appointment Setting Techniques

Text B Canceling an Appointment

Text C Top Tips for Appointment Setting

Writing Letter of Making Engagement

Unit 3 Business Visiting

Text A How to Prepare for a Business Trip

Text B Business Etiquette Tips for International Travel

Text C How to Behave on International Business Trips

Writing Letter of Request

Unit 4 Effective Business Communication

Text A Improving Business Communication Skills

Text B Successful Business Communication: It Starts at the Beginning

Text C 9 Secrets of Effective Business Communication

Writing Letter of Complaint

Unit 5 Intercultural Etiquette

Text A Intercultural Business Etiquette

Text B Global Etiquette Dos and Don'ts

Text C What Is Intercultural Etiquette?

Writing Letter of Inquiries

Unit 6 Travel and Tourism

Text A Tips for Holiday Travel

Text B Five Tips for Holiday Air Travel

Text C How to Truly Relax While Traveling

Writing Letter of Introduction and Recommendation

Unit 7 International Trade

Text A Benefits of International Trade

Text B The Global Economy Is Counting on a U. S./Europe Trade Deal

Text C The Apple/Samsung Trade Dispute Can't Be Solved by Trade Policy

Writing Letter of Reservation

Unit 8 Entertaining

Text A How to Entertain Business Clients When They Are in Town

Text B Google and YouTube Plot to Conquer TV and Music Business

Text C Successful Entertaining in China

Writing Letter of Application

Appendix Ⅰ Background, Language Points and Translation

Appendix Ⅱ Keys to the Exercises

Appendix Ⅲ Glossary

内容摘要:

《职场英语读写教程2》包含8个单元。每单元有:(1)围绕同一话题的3篇课文,TextA、TextB和TextC,学生通过阅读这些文章,能对一个话题从不同的角度去理解,从而扩大知识面;(2)阅读技巧讲座(ReadingSkills),介绍一种阅读技巧,讲座简明扼要,重点突出,例题与讲解相结合,学与练相结合;(3)实用写作,介绍一种应用文的写作要求和方法;(4)练习,包括词汇、语法练习、阅读理解练习、英汉互译练习、阅读技巧练习和实用写作练习,用于检测理解能力,巩固学习成果。

书籍规格:

书籍详细信息
书名职场英语读写教程站内查询相似图书
9787040306415
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出版地北京出版单位高等教育出版社
版次1版印次1
定价(元)32.0语种简体中文
尺寸23 × 17装帧平装
页数印数 5000

书籍信息归属:

职场英语读写教程是高等教育出版社于2014.7出版的中图分类号为 H31 的主题关于 英语-阅读教学-高等职业教育-教材 ,英语-写作-高等职业教育-教材 的书籍。