经贸英语
经贸英语封面图

经贸英语

房玉靖, 主编

出版社:清华大学出版社

年代:2009

定价:30.0

书籍简介:

本书针对高职高专学生的特点,以经贸工作的实际需求为出发点,集阅读、写作和翻译为一体,着重培养学生的实际语言应用能力,全方位地训练学生经贸英语的阅读能力和书面表达能力。

书籍目录:

Unit 1 Chinas Economy

Warm-up: Bilingual Reading

Text A: Chinas Development Roadmap

Text B: Beefing Up BPO

Business English Translation

Extended Knowledge: Business English Writing

Unit 2 Investment and Technology Transfer

Warm-up: Bilingual Reading

Text A: Transfer of Technology to Developing Countries

Text B: Foreign Investment Hits $2.11 Trillion in 30 Years

Business English Translation

Extended Knowledge: Business English Writing

Unit 3 Banking System

Warm-up: Bilingual Reading

Text A: Knowledge of Bank Deposit

Text B: China to Spend 78% More on Emission Reduction

Business English Translation

Extended Knowledge: Business English Writing

Unit 4 Financial Crisis

Warm-up: Bilingual Reading

Text A: Foreign Ptwchases of U.S. Debt Rise

Text B: ECB, Bank of England Cut

Rates to Record Lows

Business English Translation

Extended Knowledge: Business English Writing

Unit 5 Stimulusto Economy

Warm-up: Bilingual Reading

Text A: What Should Washington Do?

Text B: European Leaders Agree to Extra Stimulus Money

Business English Translation

Extended Knowledge: Business English Writing

Unit 6 Global Efforts Needed

Warm-up: Bilingual Reading

Text A: Crisis Reveals Growing Finance Gaps for Developing Countries Text B: G-20 Leaders Lay out Plan to Restore Growth

Business English Translation

Extended Knowledge: Business English Writing

Unit 7 Entrepreneurship and Employment

Warm-up: Bilingual Reading

Text A. Entrepreneurship

Text B: Unemployment Is Americans Top Economic Concern

Business English Translation

Extended Knowledge: Business English Writing

Unit 8 A Glanoe at Americas Eoonomic Situation

Warm-up: Bilingual Reading

Text A: The Wall Street Bonus in Retreat

Text B: Rising Rates to Worsen Subprime Mess

Business English Translation

Extended Knowledge: Business English Writing

Unit 9 Combating Crisis

Warm-up: Bilingual Reading

Text A: Will the Fed Go Long?

Text B: Nation Faces Increasing Inflation Risk

Business English Translation

Extended Knowledge: Business English Writing

Unit 10 Marketing

Warm-up: Bilingual Reading

Text A: How Does Consumer Psychology Work in Marketing?

Text B: Oil Prices Rise on Stocks, Dollar

Business English Translation

Extended Knowledge: Business English Writing

Unit 11 Advertising

Warm-up: Bilingual Reading

Text A: Advertising

Text B: Global Trade Will Shrink by 9% Business English Translation Extended Knowledge: Business English Writing

Unit 12 Human Resources

Warm-up: Bilingual Reading

Text A: Human Resources Management

Text B: What is Human Resources Management?

Business English Translation

Extended Knowledge: Business English Writing

Unit 13 E-Commerce

Warm-up: Bilingual Reading

Text A: E-commerce and E-wallet

Text B: Bernanke: Recovery to Begin Next Year

Business English Translation

Extended Knowledge Business English Writing

Unit 14 Customs Declaration

Warm-up: Bilingual Reading

Text A: Customs Declaration Procedures of the Importing Materials in Processing Trade

Text B: Unjust Trade Must Be Countered Business English Translation Extended Knowledge: Business English Writing

Unit 15 Contracts

Warm-up: Bilingual Reading

Text A: Contracts

Text B: Economist Predicts GDP Growth of 10%

Business English Translation

Extended Knowledge: Business English Writing

Unit 16 Logistics

Warm-up: Bilingual Reading

Text A: Physical Distribution

Text B: Per Capita GDP Predicted to Soar by 2030

Business English Translation

Extended Knowledge: Business English Writing

Appendix Ⅰ Reference & Key

Appendix Ⅱ Commonly-Used Business Terms

Bibliography参考文献

内容摘要:

《经贸英语》是专为高职高专英语教学所编写的一本综合性教材,根据高职教育培养“高素质技能型专门人才”的目标,本着高职教育“实用为主、够用为度”的指导思想,针对高职高专学生的特点,以经贸工作的实际需求为出发点,集阅读、写作和翻译为一体,着重培养学生的实际语言应用能力,全方位地训练学生经贸英语的阅读能力和书面表达能力。   《经贸英语》编排灵活,实用性强。《经贸英语》适用于高职高专院校商务英语、国际贸易、国际商务等相关专业的学生,也可供从事翻译、外事、外经贸、旅游等涉外人员及有较好基础的英语自学者使用。

书籍规格:

书籍详细信息
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出版地北京出版单位清华大学出版社
版次1版印次1
定价(元)30.0语种简体中文
尺寸26 × 0装帧平装
页数 304 印数 4000

书籍信息归属:

经贸英语是清华大学出版社于2009.8出版的中图分类号为 H31 的主题关于 经济-英语-高等学校:技术学校-教材 的书籍。