综合英语阅读教程

Unit One The Importance of Etiquette

Text A The Importance of Etiquette

Text B Chinese Etiquette

Text C Etiquette in North America

Unit Two Business Dress Etiquette

Text A What Is Proper Business Dress?

Text B Dress Code in China

Text C Business Attire Etiquette in Great Britain

Unit Three Telephone Etiquette

Text A Business Phone Etiquette

Text B Telephone Manners (Ⅰ)

Text C Telephone Manners (Ⅱ)

Unit Four Reception Etiquette

Text A Meeting and Greeting Clients

Text B At a Business Reception

Text C Receiving Tourists

Unit Five Business Meeting Etiquette

Text A Business Meeting Etiquette

Text B Business Meeting Etiquette in China

Text C Business Meeting Etiquette in the United States

Unit Six Communication Etiquette

Text A Communicating Across Cultures

Text B Communication in Chinese Business Culture

Text C Getting along with Americans

Unit Seven Banquet Etiquette

Text A Banquet Etiquette in America

Text B Chinese Banquet Etiquette

Text C Banquette Toast and Toasting Etiquette

Unit Eight Traveling Etiquette

Text A Airline Business Travel Etiquette in Western Countries

Text B Chinese Business Travel Etiquette

Text C Etiquette for Business Travel

Unit Nine Social Customs and Business Etiquette

Text A Social Customs and Business Etiquette in China

Text B Social Customs and Business Etiquette in Saudi Arabia

Text C Global Social Customs and Business Etiquette

Unit Ten Etiquette in Seeing Off the Guests

Text A Farewell Speeches in Western Countries

Text B Saying Goodbye in China

Text C International Gift Giving Etiquette

    
《综合英语阅读教程》是海南省“十二五”规划特色重点教材之一，共两册。本册为职业礼仪篇，以涉外商务接待流程为主线，将商务活动中的礼仪知识和交际技能渗透到英语教学中，使学生在学习和掌握实用英语语言的同时，掌握中西方礼仪知识，做到知礼、懂礼、守礼、用礼，达到现代商务交际与国际接轨的目的，是一部选材实用、可读性强、操作性高的高职英语教材。

    
《综合英语阅读教程(第一册)》共10个单元，包括礼仪认知、服饰礼仪、电话礼仪、待客礼仪、会议礼仪、交流礼仪、宴请礼仪、商务旅行礼仪、社交习俗、送客礼仪等十大话题，涉及日常商务活动中可能接触到的礼仪规范，展示了礼仪的魅力。

     《综合英语阅读教程(第一册)》由张春玲，黄桂凤担任主编。
    

    
《综合英语阅读教程(第一册)》为职业礼仪篇。全书共10个单元，包括礼仪认知、服饰礼仪、电话礼仪、待客礼仪、会议礼仪、交流礼仪、宴请礼仪、商务旅行礼仪、社交习俗、送客礼仪等十大话题。每单元包括导读、正文及练习三个部分。导读提出该单元的学习目标；正文部分由三篇文章组成，展示商务交际中各国的礼仪文化及差异；练习部分包括对词汇、短语及文章细节信息和整体信息的理解，同时在每个单元的练习中加入一个典型的仪表仪态动作演示(如站姿、走姿、坐姿、蹲姿、微笑、握手、迎客、递交名片等)，大大增强了教材的实用性、实操性和趣味性。