电子商务
出版社：高等教育出版社
年代：2011
定价：28.0
书籍简介:
本书引进英国职业教育中国家职业资格证书（NVQ）体系中科学的教育理念，在教学实践中实施国际商务与英语教学一体化和教学与评估一体化的教学策略，以学生为主体，以教师为主导，突出教学的过程评估，强调学生职业能力和核心技能的培养。
书籍目录:
Unit Ⅰ Overview Of E-commerce
Information Box
1.1 Introductory Case
1.2 Understanding E-commerce
1.3 Evolution of E-commerce
1.4 Business Models of E-commerce
1.5
Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 2 Foundations ofE-commerce
Information Box
2.1 Introductory Case
2.2 E-commerce vs.Traditional Commerce
2.3 Major Categories of E-commerce
2.4 Benefits and Limitations of E-commerce
2.5
Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 3 Infrastructure forE-commerce
Information Box
3.1 Introductory Case
3.2 Internet Notions
3.3 Web Hosting and Website
3.4 Internet Security
3.5
Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 4 Electronic paymentSystems
Information Box
4.1 Introductory Case
4.2 Electronic Payment Systems （EPS） vs.Traditional
Payment Systems
4.3 Electronic Payment Categories
4.4 Secure Requirements of E-payment Systems
4.5
Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 5 BusinessStrategyof E-commerce
Information Box
5.1 Introductory Case
5.2 Strategic Planning Process
5.3 SWOT Analysis
5.4 E-commerce Strategy Implementation
5.5
Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 6 B2B, B2C & C2C E-commerce
Information Box
6.1 Introductory Case
6.2 Business-to-business E-commerce
6.3 Business-to-consumer E-commerce
6.4 Comparison of B2B and B2C
6.5 Consumer-to-consumer E-commerce
6.6
Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 7 OnlineAdvertising
Information Box
7.1 Introductory Case
7.2 An Introduction to Online Advertising
7.3 Key Terminologies in Web Measurement
7.4 Online Advertising vs.Traditional Advertising
7.5 Online Advertising Models
7.6 Measurement of Online Advertising
7.7
Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 8 E-commerce GlobalIssues and Development in China
Information Box
8.1 Introductory Case
8.2 Global E-commerce Framework
8.3 Barriers to E-commerce Development
8.4 E-commerce Development in China
8.5 Features and Barriers to E-comnrce Development in China
8.6
Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
References
内容摘要:
《国际商务系列英语教材·普通高等教育十一五国家级规划教材：电子商务》采用英语编写，帮助学习者使用英语进行思考和理解。电子商务是全球一体化、信息时代的产物，采用英语教学和学习有助于师生第一手地阅读和理解到这一领域的基本知识和先进理念。以这种形式获得的知识和技能更加直接、更加先进。
书籍规格:
| 书籍详细信息 | |||
| 书名 | 电子商务站内查询相似图书 | ||
| 9787040331301 如需购买下载《电子商务》pdf扫描版电子书或查询更多相关信息，请直接复制isbn,搜索即可全网搜索该ISBN | |||
| 出版地 | 北京 | 出版单位 | 高等教育出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 28.0 | 语种 | 简体中文 |
| 尺寸 | 25 × 20 | 装帧 | 平装 |
| 页数 | 印数 | 3000 | |
书籍信息归属:
电子商务是高等教育出版社于2011.6出版的中图分类号为 F713.36 的主题关于 电子商务－高等职业教育－教材 的书籍。
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