现代国际商务

出版说明导　　读作者简介前　　言术语表第一部分　简介与综述第1章　全球化11.1　什么是全球化51.2　全球性机构的出现81.3　全球化的驱动者91.4　全球经济变化中的统计数据151.5　对全球化的争议241.6　全球市场中的管理34第二部分　国家间的差异第2章　国家间政治经济体制的差异412.1　政治体制432.2　经济体制472.3　法律体制492.4　经济发展的决定因素542.5　转型中的国家602.6　经济转型的性质632.7　变化中的政治经济的含义65第3章　文化差异753.1　什么是文化783.2　社会结构813.3　语言873.4　教育883.5　文化与工作场所893.6　文化的变化91第4章　国际商务中的道德问题1014.1　国际商务中的道德问题1034.2　道德两难的困惑1114.3　不道德行为的根源1124.4　道德的哲学方法114第三部分　跨境贸易与投资第5章　国际贸易理论1315.1　自由贸易概述1335.2　重商主义1355.3　绝对优势理论1375.4　比较优势理论1395.5　赫克歇尔－俄林理论1475.6　产品生命周期理论1495.7　新贸易理论1525.8　国家竞争优势：波特的钻石155第6章　国际贸易中的政治经济1736.1　贸易政策的工具1756.2　政府干预的情况1826.3　对自由贸易修正的情况1906.4　全球贸易体系的发展191第7章　外国直接投资2117.1　世界经济中的外国直接投资2137.2　世界经济中外国直接投资的理论2197.3　政治上的意识形态与外国直接投资2267.4　fdi所带来的利益和成本2297.5　政府政策工具与外国直接投资235第8章　区域经济整合2458.1　经济整合水平2488.2　支持区域整合的理由2508.3　反对区域整合的理由2528.4　欧洲的区域经济整合2528.5　美洲的区域经济整合2638.6　其他地方的区域经济整合270第四部分　全球货币体系第9章　外汇市场2799.1　外汇市场的功能2819.2　外汇市场的性质2879.3　汇率决定的经济理论2889.4　汇率预测2989.5　货币可兑换性300第10章　国际货币体系31110.1　金本位制31410.2　布雷顿森林体系31610.3　固定汇率体系的瓦解31810.4　浮动汇率体系32010.5　固定汇率与浮动汇率32410.6　实践中的汇率体系32610.7　国际货币基金组织对危机的管理328第五部分　在全球市场竞争第11章　国际商务战略34711.1　战略与企业34911.2　全球扩张、利润率与利润增长35811.3　成本压力和对当地需求响应的压力36511.4　战略选择36911.5　战略联盟375第12章　进入外国市场38512.1　基本的进入决策38712.2　进入模式39212.3　选择进入模式40012.4　绿地投资或收购402第13章　出口、进口和补偿贸易41113.1　出口的承诺与陷阱41313.2　改进出口的业绩41513.3　出口与进口财务42013.4　出口援助42513.5　补偿贸易427第14章　全球生产、外包与物流43514.1　战略、生产与物流43714.2　在哪里生产44014.3　国外工厂的战略角色44714.4　向外寻找源头生产：自制或外购决定44914.5　协调全球供应链454第15章　全球市场营销和研发46115.1　市场全球化与品牌46315.2　市场划分46515.3　产品属性46715.4　分销战略46915.5　沟通战略47315.6　定价战略48015.7　确定营销方法组合48315.8　新产品开发485第16章　全球人力资源管理49516.1　国际人力资源管理的战略角色49716.2　人员配备策略49916.3　培训与管理开发50716.4　绩效评估51116.5　补偿51216.6　国际劳工关系515注释part one introduction and overviewchapter one globalization1opening case； the globalization of banco santander1introduction3what is globalization5the globalization of markets5the globalization of production6the emergence of global institutions8drivers of globalization9declining trade and investment barriers10the role of technological change12the changing demographics of the global economy15the changing world output and world trade picture16the changing foreign direct investment picture17the changing nature of the multinational enterprise20the changing world order22the global economy of the twenty-firstcentury23the globalization debate24antiglobalization protests24globalization, jobs, and income27globalization, labor policies, and the environment29globalization and national sovereignty31globalization and the world抯 poor32managing in the global marketplace34key terms36summary36critical thinking and discussion questions37research task38closing case； the globalization of real estate38part two country differenceschapter two national differences in political economy41opening case； turkey； model of equilibrium41introduction42political systems43collectivism and individualism43democracy and totalitarianism46economic systems47market economy47command economy48mixed economy48legal systems49different legal systems49differences in contract law50property rights and corruption51the protection of intellectual property52product safety and product liability54the determinants of economicdevelopment54differences in economic development54broader conceptions of development； amartya sen56political economy and economic progress56geography, education, and economic development59states in transition60the spread of democracy60the new world order and global terrorism61the spread of market-based systems63the nature of economic transformation63deregulation63privatization64legal systems65implications of changing political economy65focus on managerial implications66key terms70summary70critical thinking and discussion questions71research task72closing case； south africa after the world cup72chapter three differences in culture75opening case； doing business in russia 75introduction77what is culture78values and norms78culture, society, and the nation-state79the determinants of culture80social structure81individuals and groups81social stratification83language87spoken language87unspoken language88education88culture and the workplace89cultural change91focus on managerial implications93key terms95summary95critical thinking and discussion questions96research task96closing case； anheuser-busch inbev； global versus localculture97chapter four ethics in international business101opening case； bangladesh； minimum wages and workingconditions101introduction102ethical issues in international business103employment practices103human rights104environmental pollution106corruption108moral obligations110ethical dilemmas111the roots of unethical behavior112personal ethics112decision-making processes113organizational culture113unrealistic performance expectations114leadership114philosophical approaches to ethics114straw men115utilitarian and kantian ethics117rights theories119justice theories120focus on managerial implications121key terms127summary127critical thinking and discussion questions128research task129part燭hree cross-border trade and investmentchapter five international trade theory131opening case； brazilˇs global perspective131introduction132an overview of trade theory133the benefits of trade133the pattern of international trade134trade theory and government policy135mercantilism135absolute advantage137comparative advantage139the gains from trade140qualifications and assumptions142extensions of the ricardian model143heckscher-ohlin theory147the leontief paradox148the product life-cycle theory149evaluating the product life-cycle theory150new trade theory152increasing product variety and reducing costs152economics of scale, first mover advantages, and the pattern oftrade153implications of new trade theory153national competitive advantage； porter抯 diamond155factor endowments157demand conditions157related and supporting industries157firm strategy, structure, and rivalry159evaluating porter抯 theory159focus on managerial implications160key terms162summary163critical thinking and discussion questions164research task164closing case； born global165appendix a international trade and the balance of payments167chapter six the political economy of international trade173opening case； the global financial crisis, the wto, and theg20173introduction174instruments of trade policy175tariffs176subsidies177import quotas and voluntary export restraints178local content requirements180administrative policies180antidumping policies181the case for government intervention182political arguments for intervention183economic arguments for intervention188the revised case for free trade190retaliation and trade war190domestic policies191development of the world trading system191from smith to the great depression1921947979； gatt, trade liberalization, and economic growth1921980993； protectionist trends193the uruguay round and the world trade organization194the future of the wto； unresolved issues and the doharound198focus on managerial implications204key terms206summary207critical thinking and discussionquestions208research task208closing case； international slavetrade208chapter seven foreign direct investment211opening case； carrefour in india211introduction212foreign direct investment in the world economy213trends in fdi213the direction of fdi215the source of fdi218the form of fdi； acquisitions versus greenfieldinvestments219theories of foreign direct investment219why foreign direct investment220the pattern of foreign direct investment223the eclectic paradigm224political ideology and foreign direct investment226the radical view226the free market view227pragmatic nationalism227shifting ideology228benefits and costs of fdi229host-country benefits229host-country costs232home-country benefits234home-country costs234international trade theory and fdi235government policy instruments andfdi235home-country policies235host-country policies236international institutions and the liberalization of fdi237focus on managerial implications238key terms240summary241critical thinking and discussionquestions241research task242closing case； foreign direct investment in africa242chapter eight regional economic integration245opening case； nafta and the trucking industry245introduction246levels of economic integration248the case for regional integration250the economic case for integration250the political case for integration251impediments to integration251the case against regional integration252regional economic integration ineurope252evolution of the european union253political structure of the european union253the single european act256the establishment of the euro259enlargement of the european union262regional economic integration in the americas263the north american free trade agreement263the andean community267mercosur268central american common market, cafta, and caricom269free trade area of the americas269regional economic integrationelsewhere270association of southeast asiannations270asia-pacific economic cooperation271regional trade blocs in africa271focus on managerial implications272key terms274summary274critical thinking and discussionquestions275research task276closing case； the european energymarket276part four global money systemchapter nine the foreign exchange market279opening case； chinese yuan and economic balance279introduction280the functions of the foreign exchange market281currency conversion282insuring against foreign exchange risk283the nature of the foreign exchangemarket287economic theories of exchange rate determination288prices and exchange rates289interest rates and exchange rates295investor psychology and bandwagon effects296summary of exchange rate theories298exchange rate forecasting298the efficient market school298the inefficient market school299approaches to forecasting299currency convertibility300focus on managerial implications302key terms306summary306critical thinking and discussion questions307research task308closing case； the yen and exports； japan's continuedrecovery308chapter ten the international monetary system311opening case； macau and the macanese pataca311introduction312the gold standard314mechanics of the gold standard314strength of the gold standard315the period between the wars, 1918939315the bretton woods system316the role of the imf317the role of the world bank318the collapse of the fixed exchange rate system318the floating exchange rate regime320the jamaica agreement320exchange rates since 1973320fixed versus floating exchange rates324the case for floating exchange rates324the case for fixed exchange rates325who is right326exchange rate regimes in practice326pegged exchange rates327currency boards328crisis management by the imf328financial crises in the post-bretton woods era329mexican currency crisis of 1995330the asian crisis331evaluating the imf's policy prescriptions335focus on managerial implications339key terms342summary342critical thinking and discussion questions343research task344closing case； hungary's monetary crisis344part five competing in a global marketplacechapter eleven the strategy of international business347opening case； axa347introduction349strategy and the firm349value creation350strategic positioning352operations； the firm as a value chain353organization； the implementation of strategy355in sum； strategic fit357global expansion, profitability, and profit growth358expanding the market； leveraging products and competencies358location economies359experience effects361leveraging subsidiary skills364profitability and profit growth summary365cost pressures and pressures for local responsiveness365pressures for cost reductions366pressures for local responsiveness366choosing a strategy369global standardization strategy370localization strategy371transnational strategy372international strategy373the evolution of strategy374strategic alliances375the advantages of strategic alliances376the disadvantages of strategic alliances376making alliances work377key terms380summary380critical thinking and discussion questions381research task382closing case； renault-nissan-daimler； evolution of a strategicalliance382chapter twelve entering foreign markets385opening case； the tata group； foreign entry strategies385introduction386basic entry decisions387which foreign markets387timing of entry388scale of entry and strategic commitments390market entry summary391entry modes392exporting392turnkey projects394licensing395franchising396joint ventures397wholly owned subsidiaries399selecting an entry mode400core competencies and entry mode401pressures for cost reductions and entry mode401greenfield venture or acquisition402pros and cons of acquisitions402pros and cons of greenfield ventures405making a choice405key terms406summary406critical thinking and discussion questions407research task408closing case； intel in costa rica408chapter thirteen exporting, importing, and countertrade411opening case； coficab and tunisia411introduction412the promise and pitfalls of exporting413improving export performance415an international comparison415information sources416utilizing export management companies418export strategy418export and import financing420lack of trust421letter of credit422draft423bill of lading424a typical international trade transaction424export assistance425export朓mport bank426export credit insurance426countertrade427the incidence of countertrade427types of countertrade428the pros and cons of countertrade429key terms430summary430critical thinking and discussion questions431research task432chapter fourteen global production,outsourcing, andlogistics435opening case； embraer； "the azul skies" 435introduction437strategy, production, and logistics437where to produce440country factors440technological factors442product factors445locating production facilities446the strategic role of foreign factories447outsourcing production； make-or-buy decisions449the advantages of make450the advantages of buy452trade-offs453strategic alliances with suppliers453managing a global supply chain454the role of just-in-time inventory454the role of information technology and the internet455key terms456summary456critical thinking and discussion questions457research task458closing case； reducing the cost of innovation458chapter fifteen global marketing and r&d461opening case； amore pacific's marketing goes global461introduction462the globalization of markets and brands463market segmentation465product attributes467cultural differences467economic development468product and technical standards468distribution strategy469differences between countries469choosing a distribution strategy472communication strategy473barriers to international communication473push versus pull strategies475global advertising477pricing strategy480price discrimination480strategic pricing481regulatory influences on prices482configuring the marketing mix483new-product development485the location of r&d486integrating r&d, marketing, and production487cross-functional teams488building global r&d capabilities489key terms490summary490critical thinking and discussion questions491research task492closing case； apple and the global iphone and ipad492chapter sixteen global human resource management495opening case； chemical engineers and global hrm495introduction496the strategic role of international hrm497staffing policy499types of staffing policy499expatriate managers503the global mind-set506training and management development507training for expatriate managers508repatriation of expatriates509management development and strategy510performance appraisal511performance appraisal problems511guidelines for performance appraisal511compensation512national differences in compensation512expatriate pay513international labor relations515the concerns of organized labor516the strategy of organized labor516approaches to labor relations517key terms518summary518critical thinking and discussionquestions519research task

　　《现代国际商务(英文版.原书第7版)》是一本广受欢迎的国际商务教材。全书详细介绍了当代国际商务的各个方面，特别关注国际商务的战略与结构以及公司各种功能的国际商务含义，既兼具综合性，又有时新性。本书作者将许多主要的经济、贸易理论融入案例之中，来解释发生在我们周围的具体事例，使理论的意义更加明确，使读者能领会国际商务理论的深层含义。　　本书可用作国际经济与贸易、国际管理等专业的教材，也可以作为商务人士和企业中高层管理人士的参考用书。