国际贸易专业英语

Part one : Theories and Basic Knowledge of International Trade Unit 1 Specification and Exehange Unit 2 The Structure of International Trade Unit 3 Trade and Policies Unit 4 Global Competition and National Competitive AdvantagePart two: Environment of International Trade Unit 5 Subsidies and International Trade Unit 6 U.S. -CHINA Trade Conflicts　Unit 7 Global Value Chains Unit 8 Social Responsibility in Global Supply ChainPart three: International Marketing 　Unit 9 The Nature of International Market　Unit 10 The Environment of International Marketing　Unit 11 Identifying and Choosing International Market Appropriate　Unit 12 Export Pricing Strategies of Multinationals

Part one : Theories and Basic Knowledge of International Trade Unit 1 Specification and Exehange Unit 2 The Structure of International Trade Unit 3 Trade and Policies Unit 4 Global Competition and National Competitive AdvantagePart two: Environment of International Trade Unit 5 Subsidies and International Trade Unit 6 U.S. -CHINA Trade Conflicts　Unit 7 Global Value Chains Unit 8 Social Responsibility in Global Supply ChainPart three: International Marketing 　Unit 9 The Nature of International Market　Unit 10 The Environment of International Marketing　Unit 11 Identifying and Choosing International Market Appropriate　Unit 12 Export Pricing Strategies of Multinationals 　Unit 13 International Business Negotiation 　Unit 14 E-CommercePart four: Import & Export Practice 　Unit 15 Trade Terms　Unit 16 The Import & Export Process 　Unit 17 International Payment 　Unit 18 International Cargo Transportation and Insurance　Unit 19 International Contracting　Unit 20 Inspection, Claim, Force Majeure and ArbitrationAppendix I SolutionsAppendix II Vocabulary

本书分4篇，20单元。第一篇分4单元，涉及国际贸易理论和基本概念，第二篇分4单元，涉及国际贸易环境，第三篇分6单元，涉及国际市场营销，第四篇分6单元，涉及进出口贸易实务。每单元分三部分，Part I为精读材料，配有生词表和注解；PartIl为精读习题，前三篇注重语法和词汇，第四篇注重课堂思考；Partlll为拓展练习，前三篇注重阅读理解和翻译训练，第四篇注重情景对话训练。每单元最后均有因特网阅读指引和经济学名言警句，全书最后附客观题答案和生词表。本书的学习对象是全国各大学开设的国际贸易、外贸英语专业本科层次的学生，本书同样适合各种成人教育的相关专业的学生使用，也可为外贸人员培训班和企业在岗人员培训使用。