商务信息系统与电子商务
出版社：科学出版社
年代：2014
定价：50.0
书籍简介:
商务活动中需要大量决策，决策需要信息支持，电子商务改变了企业信息组织的形式、有效性和效率，现代技术进步使得信息技术和商务活动天然地结合起来，并且信息技术在很多方面影响着和创新着商务应用，并催生出大量新的商务模式和类型。
书籍目录:
Chapter 1 Fundamental of Information System1.1 From Data to Information to Knowledge1.2 Information Technology and Its Evolution1.3 Information System
Chapter 2 Introduction to Business2.1 What Is Business2.2 Business Model2.3 Business Process2.4 Business Decision-making, Knowledge Management and Information
Chapter 3 The Modern Global Web-based Environment3.1 The Global, Web-based Platform3.2 New Globalization Shape on Business Processes3.3 Information System Impacts on Business3.4 Competitive Advantage and Information StrategyAppendix A Build-to-order Production
Chapter 4 Business Information Systems4.1 Managing Data4.2 Data Warehousing4.3 Evolution of Business Information Systems4.4 Business Intelligence Constituencies
Chapter 5 Network Applications5.1 A Brief Introduction of Network Applications5.2 Web 2.05.3 E-learning and Distance Learning5.4 Telecommuting
Chapter 6 Introduction to Electronic Commerce6.1 Electronic Commerce: Definitions and Concepts6.2 The EC Framework, Classification, and Content6.3 EC Business Models6.4 Benefits of EC
Chapter 7 Electronic Marketplaces7.1 E-marketplaces7.2 E-marketplaces: from Storefronts to Portals7.3 Intermediation in E-commerce7.4 Electronic Catalogs and Other Market Mechanisms7.5 Auctions as EC Market Mechanisms7.6 One-to-many: Sell-side E-marketplaces7.7 One-from-many: Buy-side E-marketplaces and E-procurement7.8 Many-to-many: Electronic Exchanges
Chapter 8 E-marketing and Advertising8.1 Learning About Consumer Behavior Online8.2 The Consumer Decision-making Process8.3 One-to-one Marketing, Loyalty, and Trust in EC8.4 Market Research for EC8.5 Web Advertising8.6 Advertising Methods
Chapter 9 Wireless, Mobile Commerce9.1 Wireless Technologies9.2 Wireless Computer Networks and Internet Access9.3 Mobile Computing and Mobile Commerce9.4 Pervasive Computing9.5 Wireless Security
Chapter 10 Economics and Strategy of Electronic Commerce10.1 Methods and Tools for Evaluating EC Investments10.2 The Economics of EC10.3 EC Strategy
Chapter 11 Security Issues in Business Information System11.1 System Vulnerability and Abuse11.2 Establishing a Framework for Security and Control11.3 Technologies and Tools for Protecting Information Resources
Chapter 12 Ethical and Social Issues in Business Information System12.1 Ethical and Social Issues Related to Systems12.2 Ethics in an Information Society12.3 The Moral Dimensions of Information SystemsReferences
书籍规格:
| 书籍详细信息 | |||
| 书名 | 商务信息系统与电子商务站内查询相似图书 | ||
| 9787030402899 如需购买下载《商务信息系统与电子商务》pdf扫描版电子书或查询更多相关信息，请直接复制isbn,搜索即可全网搜索该ISBN | |||
| 出版地 | 北京 | 出版单位 | 科学出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 50.0 | 语种 | 英文 |
| 尺寸 | 24 × 17 | 装帧 | 平装 |
| 页数 | 200 | 印数 | |
书籍信息归属:
商务信息系统与电子商务是科学出版社于2014.4出版的中图分类号为 F713.36 ,F715-39 的主题关于 商业经营－信息系统－英文 ,电子商务－英文 的书籍。
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