国际商务管理

Chapter 1 Foundations of Management

Part I Defining Management

Part II The Essence of Management

Part III The Development of Management Thoughts

Chapter 2 Business Organizations

Part I Business Planning

Part II Organization Charts and Organization Structure

Part III Forms of Business Ownership

Chapter 3 Strategic Management

Part I Strategy and Strategic Management

Part II The Strategic Management Process

Part III Levels of Strategy

Chapter 4 Organizational Culture

Part I Getting to Know Organizational Culture

Part II Identifying Types of Organizational Culture

Part III Learning to Read Organizational Culture

Part IV Diagnosing Organizational Culture

Chapter 5 Management Communication

Part I Introduction to Communication

Part II Dimensions of Communication

Part III Organizational Communication

Chapter 6 Operations Management

Part I Definition and Strategies of Operations Management

Part II Operations Controls

Part III Production Processes and Technology

Chapter 7 Human Resource Management

Part I Introduction

Part II Human Resource Management Activities

Part III Environmental Concerns and Current Issues

Chapter 8 Financial Management

Part I Accounting and Financial Analysis

Part II Financing

Part III Merger and Acquisition

Chapter 9 Marketing Management

Part I Developing and Pricing Products

Part II Distributing Products

Part III Promoting Products

Chapter 10 Project Management

Part I Introduction to a Project

Part II Project Life Cycle

Part IH Project Management

Appendix

Assessment Guidance

Aims

Assessment Procedures and Methods

Demonstrating Knowledge and Understanding

Roles of Student/Assessor

Assessment Criteria

Bibliography

《国际商务管理（英文版）》的编写借鉴英国国家职业资格证书（NVQ）教育科学的教学指导思想、先进实用的育人理念、以学生为中心的教学方法、模块化的教学方式、重在过程的多元化教学评价、强调就业能力的素质教育实践，从选材、体例到评价都体现了国际上先进的职业教育理念。
《国际商务管理（英文版）》率先应用多元化评价体系，教材中配备了操作性强、评估标准明确的“教学评估指导”，要求教学双方实施评估标准、内容、形式、方法、主体、时段的多元化。多元化评估有利于客观地评估学生的职业能力和促进学生持续地学习，培养学生良好的自学能力和自我评价能力。