商务英语口语与写作

Unit1BusinessEnglishCommunication

Section1BusinessEnglishSpeaking

1.BriefIntroductiontoBusinessEnglishSpeaking

2.HowtoPracticeSpokenEnglish?

Section2BusinessEnglishLetterWriting

1.TheStructureandLayoutofBusinessEnglishLetters

2.ThePrinciplesofBusinessEnglishLetterWriting

Section3ModemCommunicationTools

1.E-mail

2.OnlineChattingTool:TradeManager

TranslationofSections

RealPractice

Exercises

Unit2EstablishingBusinessRelationships

Background

SectionISpeaking:InvitationtoCantonFair

Section2Writing

1.EstablishingBusinessRelationships

2.SalesPromotion

TranslationofSections

Reading:EstablishRelationsthroughAlibaba.corn

RealPractice

Exercises

Unit3InquiriesandReplies

Background

Section1Speaking:InquiryforQQKite

Section2Writing

1.GeneralInquiry

2.SpecificInquiry

TranslationofSections

Reading:InquiryandResponseLettersofGarlic

RealPractice

Exercises

Unit4Offers,Counter-offersandAcceptance

Background

Section1Speaking:Bargaining

Section2Writing

1.Offer

2.CounterOffer

3.Counter-counterOffer

4.AcceptanceandOrder

TranslationofSections

Reading:FirmOfferandCounterOfferforLadiesPajamas

RealPractice

Exercises

Unit5Contracts

Background

Section1Speaking:SigningtheContract

Section2Writing

1.DraftingtheContract

2.ResponsetoDraftingtheContract

Section3SpecimenContract

TranslationofSections

Reading:PerformanceofContract--Shipment

RealPractice

Exercises

Unit6PriceandCommission

Background

Section1Speaking:PriceNegotiation

Section2Writing

1.PriceInquiry

2.AskingforCommission

TranslationofSections

Reading:AskingforaDiscount

RealPractice

Exercises

Unit7Payment

Background

Section1Speaking:PaymentNegotiation

Section2Writing

1.UrgingEstablishmentofL/C

2.AmendmentsofL/C

TranslationofSections

Reading:AskingforExtensionofL/C

RealPractice

Exercises

Unit8Shipment

Background

Section1Speaking:TalkingaboutShipment

Section2Writing

1.ModeofTransportation

2.DateofDelivery

TranslationofSections

Reading:AskingtoAllowPartialShipment

RealPractice

Exercises

Unit9Packing

Background

Section1Speaking:PackingofSilkGarment

Section2Writing

1.WaysofPacking

2.PackingofGarlicPowder

TranslationofSections

Reading:PackingFragileGoods

RealPractice

Exercises

Unit10Insurance

Background

Section1Speaking:TalkingaboutInsurance

Section2Writing

1.AskingtoCoverFPA

2.CoverAllRisksandWarRisks

TranslationofSections

Reading:AmendmentofInsuranceTermintheL/C

RealPractice

Exercises

Unit11ComplaintsandClaims

Background

Section1Speaking:ClaimforShortWeight

Section2Writing

1.ClaimsforInferiorQuality

2.ClaimsforShortDelivery

TranslationofSections

Reading:ClaimsforImproperPacking

RealPractice

Exercises

Appendixes

AppendixⅠKeytoExercises

AppendixⅡClassifiedExpressionsofBusinessEnglish

References

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