商务英语精读

Unit One The Nature of Business

Part One Conversations

A Welcoming a Foreign Client

B At the Banquet: Introductions

C Talking Something About the Nature of Business

Part Two Text

The Nature of Business

Part Three Reading

Barter

Exercises

Unit Two Marketing Management

Part One Conversations

A What Is Marketing Segmentation ?

B Marketing Strategy

C Marketing Influence

Part Two Text

Marketing

Part Three Reading

Business Channels

Exercises

Unit Three Jobs and Occupations

Part One Conversations

A Go to a Job Interview

B Application for a Job

C Having an Interview

Part Two Text

Finding a Suitable Job

Part Three Reading

Working for the Future

Exercises

Unit Four Manners

Part One Conversations

A At the Banquet

B At a Fast Food Restaurant

C Talking Something About Good Manners

Part Two Text

A World Guide to Good Manners

Part Three Reading

Table Manners at a Dinner Party

Exercises

Unit Five Telephone Call

Part One Conversations

A Looking for a Job

B A Business Call

C Good Luck Company

Part Two Text

The Telephone: Advantages and Disadvantages

Part Three Reading

Telephone Manners

Exercises

Unit Six Air Travel

Part One Conversations

A Booking a Flight

B Checking in at an Airport

C Waiting for a New Comer

Part Two Text

Fear of Flight

Part Three Reading

A Flight Experience

Exercises

……

Unit Seven The Management Process

Unit Eight Creating the Organization

Unit Nine At the Customs

Unit Ten Negotiation

《商务英语精读（第1册，第2版）/21世纪高职高专规划教材·商务英语系列》共10个单元，主要讲述商务的性质、市场营销、职业、礼貌举止、电话、旅行、管理、企业组织、海关及商务谈判等内容。每单元由4部分组成，即对话、课文、阅读材料和练习。书后附有课文、阅读材料译文及词汇表。对话部分可以引导学生进入一个直观的仿真商务环境中学习；课文部分详细讲述本单元的主题；阅读材料部分帮助学生拓展知识面，了解更多的与本单元主题相关的内容。
　　《商务英语精读（第1册，第2版）/21世纪高职高专规划教材·商务英语系列》内容新颖，选材力求涵盖商务活动中的各个环节，注重介绍商务基础理论知识和专业技能，语言通俗易懂。
　　《商务英语精读（第1册，第2版）/21世纪高职高专规划教材·商务英语系列》主要适用于高职高专商务英语、国际商务及国际经济与贸易等专业的学生，同时也可供其他与经贸相关的专业的学生和商务英语自学者使用。