跨文化商务交际

Unit One Communication and Intercultural

Communication

Reading 1 Communication

Reading 2 Communication in a Global Village

Reading 3 Intercultural Communication

Unit Two Culture and Language

Reading 1 Culture

Reading 2 The Iceberg Model of Culture

Reading 3 Coping with Cultural Differences

Reading 4 Culture Shock--New York City to Rural France

Reading 5 Ctilture and Language---Language Mirrors

Values

Reading 6 Translation and Culture

Unit Three Verbal Communication

Reading 1 The Meaning in Words

Reading 2 The Cultural Connotation of Chinese Kinship

Terms

Reading 3 How to Manage Verbal Intercultural Communication

Effectively

Unit One  Communication and Intercultural

Communication

Reading 1  Communication

Reading 2  Communication in a Global Village

Reading 3  Intercultural Communication

Unit Two  Culture and Language

Reading 1  Culture

Reading 2  The Iceberg Model of Culture

Reading 3  Coping with Cultural Differences

Reading 4  Culture Shock--New York City to Rural France

Reading 5  Ctilture and Language---Language Mirrors

Values

Reading 6  Translation and Culture

Unit Three  Verbal Communication

Reading 1  The Meaning in Words

Reading 2  The Cultural Connotation of Chinese Kinship

Terms

Reading 3  How to Manage Verbal Intercultural Communication

Effectively

Unit Four  Nonverbal Communication

Reading 1  The Power of Nonverbal Communication

Reading 2  Body Language

Reading 3  How to Understand Monochronic and Polychr0nic Time

to Improve International Business Communications

Reading 4  How's Your Personal Distance--Watch This

Space

Unit Five  Communication Style---High and Low Context

Reading 1　General Introduction to High-context and Low-context

Cultures

Reading 2  High-low Context as a Communication Tool for

Understanding Cultural Differences

Reading 3  Chinese Communication Style

Unit Six  Cultural Dimension

Reading 1  Hofstede's Five Cultural Dimensions

Reading 2  The Drawbacks of Applying the Hofstede Model

Unit Seven  Managing Intercultural Conflicts

Reading 1  Conflict

Reading 2  Culture and Conflict

Reading 3  Destructive vs. Constructive Conflict

Unit Eight  Intercultural Negotiation

Reading 1  Cross-Cultural Negotiations

Reading 2  Japanese Negotiation Style

Reading 3  The 36 Chinese Strategies Applied to

Negotiation

Unit Nine  Intercultural Management

Reading 1  Intercultural Management

Reading 2  Intercultural Synergy in Mergers &

Acquisitions

Reading 3  KFC and McDonald's  a Model of Blended

Culture

Reading 4  The Art of Communication is the Language of

Leadership

Unit Ten  Understanding East and West Cultures and Their

Behaviors

Reading 1  Japanese Culture

Reading 2  Key American Values

Reading 3  The Impact of Cultural Differences When Entering

Chinese Market

Reading 4  Working with the French

Reading 5  India

跨文化交际学，是一门新兴的交叉学科，涉及人类学、心理学、语言学、传播学、社会学等学科。从20世纪60年代开始，跨文化交际学快速发展，成为高校纷纷开设的热门课程。目前而言，为本科学生编写的跨文化交教材不少，但尚未有专门针对高职高专学生的。本书适用于高职高专层次商务英语和国际贸易专业的学生，可作为跨文化商务交际相关课程的教材。

　　根据人才市场的变化，商务英语专业正在进行专业改造和课程体系的改革，使本专业人才培养方案不断优化，以适应市场的需要，这将进一步要求学生突出跨文化交际的应用能力这一特色。本教材以任务型的案例分析法为主，注重事实和学生的学习主动性、参与性、师生间的互动性，旨在增加商务类学生的跨文化意识，克服文化冲突，提高跨文化交际水平，从而增强国际商务竞争能力。

　　本书通过一个个具体典型的商务案例及经典的跨文化事件分析讨论，加深学生对不同文化的认识，增加跨文化敏感性和实际交际能力，同时激活思维，培养学生发现和分析问题的能力，选择的案例注重典型性、实用性、趣味性和时代感，以应用能力为目的，对较深的理论概念不作深入的阐述，而是通过案例说明，紧密联系商务活动中的实际问题，突出应用能力的培养，案例来源于国内外近期出版的相关专著、教材、报刊杂志、网络等。