商务话语

List of Tables and Figure

Acknowledgements

Part Ⅰ The Field of Business Discourse

1 What Is Business Discourse？

1.1 What is business discourse？

1.2 A short history of business discourse

Profile： Mirjaliisa Charles

1.3 The hallmarks of business discourse research

Types of data

The link between data and methodology：multimethod research

Research purpose： description and prescription

English versus other business languages

The importance of the organizational context

1.4 Different approaches to business discourse research

Discourse and power

Profile： Karen Lee Ashcraft

Critical approaches and business discourse

Intercultural business discourse

1.5 Business discourse around the world

Profile： Gina Poncini

Profile： Janet Holmes

Profile： Sharon Livesey

Profile： Winnie Cheng

Profile： Judith Baxter

1.6 Summary

Further reading

Chapter 1 Tasks

2 Challenges in the Future

2.1 Towards transculturality

Rapport management

2.2 Media， technology and business discourse

Multimodality

Hypermodality

Multimodality for business discourse

2.3 From multimethod research to multidisciplinarity

Discursive strategies in multicultural business meetings

Identity and role construction： gender and discourse in management

Discourse and the projection of corporate culture：the mission statement

Discourse analysis and business meetings

Multidisciplinarity in the study of business discourse

Profile： Shanta Nair—Venugopal

Profile： Dalvir Samra—Fredericks

Profile： Rick Iedema

Profile： Lorenza Mondada

Further reading

Chapter 2 Tasks

Part Ⅱ Applying Business Discourse Research

3 Research—Based Business Discourse Teaching

3.1 Professionals and professors： substance or style？

Methodology

Findings and relationship with previous studies

How useful is survey research？

3.2 Teaching English to meet the needs of business education in Hong Kong

Methodology

A survey of business professors： teacher perspective

The interface between the academy and the business world：occupational perspective

The implications of the project： project recommendations

Research into practice？

3.3 A corpus—based study of Business English and Business English teaching materials

The Business English Corpus

Findings of the BEC／BNC corpus analysis

What is Business English？

The BEC and the development of teaching materials

3.4 Promoting intercultural communicative competence through foreign language courses

The business projects and tasks

The implications of the project

3.5 The CIBW and IBLC： a course in international business writing and the Indianapolis Business Learner Corpus

The research project

The CIBW teaching project

The ILBC—CIBW project： research into practice

Further reading

Chapter 3 Tasks

4 Research—Based Consultancy Work

4.1 The REFLECT project

Standardization versus adaptation？

4.2 Horizontal corporate communication

Methodology and findings

Implications

English as a corporate language： strategy or hegemony？

4.3 The Language in the Workplace （LWP） Project

Areas of interest

Business discourse research in authentic settings

4.4 An ESP programme for management in the horse—racing business

Findings and implications

ESBP or business discourse？

4.5 Forms as a source of communication problems

Methodology and findings

Implications

A way forward for business discourse research

Further reading

Chapter 4 Tasks

5 Research—based Teaching Materials

Introduction

5.1 A brief survey of published teaching materials

5.2 Practice—driven approaches

5.3 Theory—driven approaches

5.4 Data—driven approaches

5.5 Commentary

Further reading

Chapter 5 Tasks

Part Ⅲ Researching Business Discourse

6 Themes and Research Strategies

Introduction

6.1 Corporate communicative practices in Brazil

Methodology

Main findings

Implications and relationship with similar studies

6.2 Email and English in an Anglo—Dutch multinational

Methodology

Main findings

Implications and relationship with similar studies

6.3 Between text and context： the mission statement

Methodology

Main findings and relationship with similar studies

Implications of Swales and Rogers' study

6.4 English in Dutch job ads： evaluation and comprehension

Methodology

Main findings and relationship with similar studies

Studying the use and effects of foreign languages other than English in advertising discourse

In conclusion

Further reading

Chapter 6 Tasks

7 Research Methodologies， Frameworks and Project Ideas

7.1 Investigating the business environment： studies of business discourse in context

Business discourse practices and communication needs in organizations： quantitative approaches

Business discourse practices and business discourse

in context： qualitative approaches

Investigating context： the impact of ICT and new media on corporate practices

7.2 Researching written business communication

Survey—based research into business writing：quantitative approaches

Identifying text typology： genre—based studies of writing

7.3 Researching spoken business discourse

Studying business talk： approaches inspired by CA（Conversation Analysis）

Studying business talk： approaches inspired by

pragmatics and speech act theory

Studies of business negotiation

7.4 Investigating text quality and text production： studies in （business） document design

Text evaluation： testing a public document in a multilingual context

Text production： the collaborative construaion of a new text form

Further reading

8 Research Cases

8.1 Customer—friendly e—service？ How Dutch and American companies deal with customers' email inquiries

Introduction and aims

Method

Data

Analysis

Main findings

Commentary

8.2 Standardize or adapt？ Audience reaction to localized product advertisements

Introduction and aims

Method

Main findings

Commentary

8.3 Tailor—made teaching： the English workplace needs of textile merchandisers in Chinese Hong Kong

Introduction and aims

Method

Main findings

Commentary

8.4 English as a lingua franca in corporate mergers

Introduction and aims

Method

Main findings

Commentary

8.5 The use of metadiscourse in the CEO's letter

Introduction and aims

Method

Main findings

Commentary

8.6 A multimodal analysis of text and photographic themes in annual general reports

Introduction and aims

Method

Main findings

Commentary

8.7 Investigating international audience reaction to the annual report in English： UK—based financial analysts' response to Dutch—English and British letters to stakeholders

Introduction and'aims

Method

Main findings

Commentary

8.8 Social media in corporate communications： an analysis of the corporate blog as a relationship—building tool

Introduction and aims

Method

Main findings

Commentary

8.9 The storytelling organization： a narrative analysis of change accounts

Introduction and aims

Method

Main findings

Commentary

8.10 What's your style？ Does adapting communication style to local audiences make business newsletters more effective？

Introduction and aims

Method

Main findings

Commentary

……

Part Ⅳ Resources

《商务英语教师学养丛书：商务话语（第二版）》共分为四个部分：The Field of Business Discourse、 Applying Business Discourse Research、Researching Business Discourse、Resources，这四个部分之下的章节又具体分为：1、What Is Business Discourse？；2、Challenges in the Future；3、Research—Based Business Discourse；4、Research—Based Consultancy WorkTeaching；5、Research—based Teaching Materials；6、Themes and Research Strategies；7、Research Methodologies， Frameworks and Project Ideas；8、Research Cases等。