经济管理专业英语

PART ONE MICROECONOMICS The Concept of Utility How Markets FunctionPART TWO MACROECONOMICS Outlays and Components of Demand Macroeconomic Policy PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING Why Sample Basic Concepts of Hypothesis TestingPART FOUR MANAGEMENT INFORMATION SYSTEM Hotel Computer Applications Word ProcessingPART FIVE OPERATIONS MANAGEMENT Order Processing Bring Design into the Business

PART ONE MICROECONOMICS The Concept of Utility How Markets FunctionPART TWO MACROECONOMICS Outlays and Components of Demand Macroeconomic Policy PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING Why Sample Basic Concepts of Hypothesis TestingPART FOUR MANAGEMENT INFORMATION SYSTEM Hotel Computer Applications Word ProcessingPART FIVE OPERATIONS MANAGEMENT Order Processing Bring Design into the BusinessPART SIX MARKETING Pulling and Pushing Marketing Strategies in a Market-Oriented System The Many Faces of Personal SellingPART SEVEN MANAGERIAL FINANCE Motives for Using Debt Trade CreditPART EIGHT ORGANIZATIONAL BEHAVIOR What Is OBM? Areas of ApplicationPART NINE FINANCIAL ACCOUNTING Elements of the Accounting Model Accounting ReportsPART TEN MONEY AND BANKING Sources and Uses of Bank Funds Instruments of the Capital MarketPART ELEVEN STRATEGIC MANAGEMENT Company Goals : Survival, Growth, Profitability Strategic Considerations for Multinational FirmsPART TWELVE INTERNATIONAL ECONOMICS Free Markets and Growth New-World Realities and CompetitivenessPART THIRTEEN INTERNATIONAL MARKETING Advertising Abroad--Creative Challenges Evaluating Alternatives for International OperationsPART FOURTEEN INTERNATIONAL BUSINESS The International Rules of Commercial Policy Foreign Direct InvestmentAPPENDIX A READINGS IN ECONOMICS AND MANAGEMENT The Objectives of Firms in Economics The Maximizing Principle in Economics An Introduction to the Theory of Economic Growth Taxation in Western Economics Application of Probability Concepts in Decision Making The Learning Organization The Goal of Financial Management Global Advertising Regulations Financial Intermediation..Assets and Liabilities Management in a Profit-Seeking Environment Qualitative Characteristics of Accounting Information The Rise of China's Joint Ventures in an Interdependent Global Economy History of the International Monetary System International Banking Trade Policy in Developing CountriesAPPENDIX B WORDS, PHRASES, AND TYPICAL EXPRESSIONSAPPENDIX C SAMPLES OF GOOD SENTENCESAPPENDIX D BUSINESS LETTERSAPPENDIX E SAMPLES OF FOOTNOTESAPPENDIX F SAMPLES OF BIBLIOGRAPHIESAPPENDIX G RESUMEAPPENDIX H MEMORANDUMAPPENDIX I TRANSLATION

英语是经济管理领域里各个专业的重要工具，网络时代的飞速发展，更强调了这一点。 学习专业英语时，一定要告别公共英语学习的各种课本，专攻专业书籍。阅读专业书籍是学生到达自如英语境地之前，最后一个艰难台阶。 《经济管理专业英语(第三版)》共分为1 4个部分，并另外选配了1 4篇文章作为阅读材料。全书的课文选自美国著名大学商学院里通用的本科生及研究生的教材，包括微观经济学、宏观经济学、决策统计分析、管理信息系统、运营管理学、市场营销学、财务管理、组织行为学、财务会计、货币银行学、战略管理、国际经济学、国际市场营销学和国际商业学。 《经济管理专业英语(第三版)》在14个部分里都增添了学习提示(Suggestio ns for Further Study)，是些很实用的内容，综合考虑了课程学习以及未来的应用，包括学习方法概说、新单词的记忆、读、听、写、说、写作精要、语感、业务信函、注释格式、参考文献格式、个人简历格式、内部便笺以及翻译要则。这些学习提示联结起来，组成全新的、完整的专业英语教学思想。