电子商务英语

Unit One Introduction to E-commerce　Text Introduction to Ecommerce　Reading Materials More About E-commerce 　Knowledge Link 　Fun English ordering Fast FoodUnit Two Introduetion to Internet 　Text Introduction to Internet 　Reading Materials Electronic Mail on the Internet　Knowledge Link Introduction to the WOrld Wide Web　Fun English Bosses Versus WorkersUnit Three Enterprise and E-commerce　Text An Introduction to ERP---　Reading Materials How Can ERP Improve Companies’Business Performance　Knowledge Link Benefits ERP Can Bring to Companies　Fun English The Calm CEO

Unit One Introduction to E-commerce　Text Introduction to Ecommerce　Reading Materials More About E-commerce 　Knowledge Link 　Fun English ordering Fast FoodUnit Two Introduetion to Internet 　Text Introduction to Internet 　Reading Materials Electronic Mail on the Internet　Knowledge Link Introduction to the WOrld Wide Web　Fun English Bosses Versus WorkersUnit Three Enterprise and E-commerce　Text An Introduction to ERP---　Reading Materials How Can ERP Improve Companies’Business Performance　Knowledge Link Benefits ERP Can Bring to Companies　Fun English The Calm CEOUnit Four B2C 　Text The ABCs of B2C 　Reading Materials Harley-Davidson 　Knowledge Link　Fun English The Busy Young Businessman Unit Five B2B　Text How B2B Works　Reading Materials Understanding the Supply Chain and EDI 　Knowledge Link Benefits of EDI 　Fun English Men Are Better FriendsUnit Six Supply Chain Management　Text On Supply Chain Management　Reading Materials More About Supply Chain Management　Knowledge Link Why Is Supply Chain Management So Important　Fun English A Good Response。Unit Seven Internet Marketing　Text E-marketing Strategies　Reading Materials Advertising　Knowledge Link　Fun English The Banker’S Tailor-made SuitUnit Eight Customer Relationship Management　Text Customer Relationship Management　Reading Materials How to Implement CRM　Knowledge Link CRM Channels and Customer Contact Center 　Fun English The Drunk Driver Unit Nine Ecommerce and Logisties　Text Understanding Logistics in E-commerce Age　Reading Materials Measures That Logistics Takes in E-commerce Age　Knowledge Link The Logistics Requirements　Fun English A Cheap MercedesUnit Ten Online Payments 　Text Online Payments　Reading Materials DigiCash　Knowledge Link 　Fun English Their Last RequestsUnit Eleven Internet Security　Text Firewall　Reading Materials Public Key Encryption and Digital Signature。　Knowledge Link　Fun English What Does Two Hus Two EqualUnit Twelve Ecommerce and Taxation　Text Tax Issues-in E-commerce(I) 　Reading Materials Tax Issues in E-commerce(II)　Knowledge Link Electronic Signatures in Global and National Commerce Act　Fun English Neither Do IUnit Thirteen Website Building　Text Website Building　Reading Materials How to Promote and Maintain a Website　Knowledge Link　Fun English The Bill for$1000Unit Fourteen The Prospect for E-commerce　Text The Development and Future of E-commerce　Reading Materials Is There a Future for E-commerce　Knowledge Link New Paradigm and New Models of E-commerce　Fun English The Great IntroductionUnit Fifteen E-commerce Case study 　Text A Case of B2B E-commerce　Reading Materials Case of Alibaba　Knowledge Link Introduction to Yahoo 　Fun English Everything Should Be in BalanceReferences

本书是为高职高专学生进行专业英语学习而编写的。在内容的编排上由浅入深，文章难度适中，既具有很强的专业性又具有很好的可读性。本书共有15个单元，课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。 本书适合高职高专财经类学生使用，也可供相关人员学习使用。

本书是为高职高专学生进行专业英语学习而编写的。课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。本书适合高职高专财经类学生使用，也可供相关人员学习使用。