职通商务英语综合教程

Unit 1 Business Kaleidoscope

Section Ⅰ Lead-in 1

Section Ⅱ Reading What Is Business？ 3

Section Ⅲ Language Focus 6

Vocabulary Business Concept 6

Grammar Present Simple Tense 8

Translation Business Activity 9

Section Ⅳ Business Writing Business Letters 10

Section Ⅴ Listening & Speaking Expressing Opinions 12

Section Ⅵ Business Etiquette Dos and Donts in USA 15

Unit 2 Business Enterprise 16

Section Ⅰ Lead-in 16

Section Ⅱ Reading What Kind of Business Enterprise is Best for You？ 18

Section Ⅲ Language Focus 21

Vocabulary Company Structure 21

Grammar Past Simple Tense 23

Translation Management of an Enterprise 25

Section Ⅳ Business Writing A Company Profile 25

Section Ⅴ Listening & Speaking Presenting a Company 28

Section Ⅵ Business Etiquette Manners 32

Unit 3 Business Plan33

Section Ⅰ Lead-in 33

Section Ⅱ Reading Business Plan 36

Section Ⅲ Language Focus 39

Vocabulary Business Terms 39

Grammar Future Tense 41

Translation Business Plans 42

Section Ⅳ Business Writing Agenda 43

Section Ⅴ Listening & Speaking Holding a Meeting d5

Section Ⅵ Business Etiquette Business Meeting Etiquette 48

Review 1-3 50

Unit 4 Business Relationship54

Section Ⅰ Lead-in 54

Section Ⅱ Reading What Is Corporate Entertainment？ 56

Section Ⅲ Language Focus 59

Vocabulary Business Relationship 59

Grammar Present Continuous Tense 61

Translation Business Relationship 62

Section Ⅳ Business Writing Business Cards & Business Greeting Cards 63

Section Ⅴ Listening & Speaking Socializing 65

Section Ⅵ Business Etiquette Greetings and Introductions in Business 69

Unit 5 Marketing70

Section Ⅰ Lead-in 70

Section Ⅱ Reading The Marketing Mix 72

Section Ⅲ Language Focus 76

Vocabulary The Four Ps 76

Grammar Modal Verbs 78

Translation Marketing Process 79

Section Ⅳ Business Writing Telephone Messages 80

Section Ⅴ Listening & Speaking Business Telephoning 82

Section Ⅵ Business Etiquette Telephone Manners 85

Unit 6 Advertising87

Section Ⅰ Lead-in 87

Section Ⅱ Reading Advertising 88

Section ⅢLanguage Focus 91

Vocabulary Advertising Concept 91

Grammar Comparatives and Superlatives 93

Translation Product Description 94

Section Ⅳ Business Writing A Short Product Description 95

Section Ⅴ Listening & Speaking Presenting a Product 96

Section Ⅵ Business Etiquette What Should the Salesperson Do？ 99

Review 4-6 100

Unit 7 Retail Business104

Section Ⅰ Lead-in 104

Section Ⅱ Reading Retail Trade 105

Section Ⅲ Language Focus 108

Vocabulary Retail Concept 108

Grammar Countable and Uncountable Nouns; Articles 110

Translation Business Activity 112

Section Ⅳ Business Writing Business Memo 113

Section Ⅴ Listening & Speaking Offering Help 115

Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language 117

Unit 8 Banking 119

Section Ⅰ Lead-in 119

Section Ⅱ Reading The Business of Banking 121

Section Ⅲ Language Focus 124

Vocabulary Banking Service 124

Grammar Present Perfect Tense 125

Translation Business Plans 127

Section Ⅳ Business Writing Notice 127

Section Ⅴ Listening & Speaking Giving and Asking for Advice 129

Section Ⅵ Business Etiquette Banking Etiquette 132

Unit 9E-Business134

Section Ⅰ Lead-in 134

Section Ⅱ Reading What is E-business？ 136

Section ⅢLanguage Focus 139

Vocabulary E-Business Concept 139

Grammar Passive Ⅴoice 141

Translation E-Business Activity 143

Section 1ⅤBusiness Writing Email 143

Section Ⅴ Listening & Speaking Making Suggestions 145

Section Ⅵ Business Etiquette Business Email Etiquette 148

Unit 10 Customer Service 150

Section Ⅰ Lead-in 150

Section Ⅱ Reading What Is Customer Service？ 152

Section ⅢLanguage Focus 155

Vocabulary Customer Service Concept 155

Grammar Past Continuous Tense; Past Perfect Tense 156

Translation Customer Service 157

Section Ⅳ Business Writing Letters of Complaint; Adjustment Letters 159

Section Ⅴ Listening & Speaking Dealing with Complaint 162

Section Ⅵ Business Etiquette Ten Commandments of Customer Service 165

Review 7-10166

Glossary 170

《职通商务英语：综合教程1》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。