会展实务英语

Chapter One Overview of the Convention and ExhibitionIndustry..

Chapter Two Conference Planning

Chapter Three Conference Venues

Chapter Four Financial Administration of Conference

Chapter Five Promotion and Publicity

Chapter Six Conference Registration

Chapter Seven Conference Service and Management

Chapter Eight Emergency and Safety

Chapter Nine Introduction to Exhibition Industry

Chapter Ten Choice of Venues for Exhibition

Chapter Eleven Exhibition Participation

Chapter Twelve Exhibitors and Show Managers

Chapter Thirteen Exhibition Marketing

Chapter Fourteen Preparation Work before an Exhibition

Chapter Fifteen Reception at the Exhibition Hall

Chapter Sixteen The Economic Benefits of Exhibitions

Chapter Seventeen Etiquette for Exhibitions andConventions

Answers

References

作为“服务业皇冠上的宝石”，会展业已与旅游业和房地产业成为当前拉动我国经济发展的三大支柱产业。如今，市场急需大量既掌握专业知识又精通双语的会展口译人才。与当前口译需求大好形势相比，关于会展类的英语实务教材非常稀缺，学生很难系统地学到与会展专业相关的英语职业技能和技巧。这导致毕业生的综合素质无法满足社会需求，学生所学知识也无法与国际会展业相接轨。所以，对会展英语的教材开发已是当务之急。《会展实务英语》根据展览和会议服务的工作过程编写，充分结合世博会的服务项目工作要领，旨在培养会展专业学生的英语语言能力和职业能力，即自我学习、与人交流、与人合作、解决问题、创新能力等.具有较强的针对性和实用性。