出版社:大连理工大学出版社
年代:2010
定价:37.0
本书旨在帮助学生认识交际双方在交际过程中的交互作用,了解决定交际质量的基本要素,把握交际场合的定义、程式和价值观;通过对各种“文化诧异”现象的分析培养学生的文化意识;学会处理邀请、约会、付帐、馈赠、请求、恭维、招待等社会行为中的文化差异,培养学生对人们在处理日常生活琐事过程中不同行为模式的认识; 对常用习语、谚语、俚语、委婉语、禁忌语中的文化内涵及英汉差异有较清楚的认识;了解和掌握当代商务活动中的商务语言和基本交际技能,能听懂一般商务活动中的电话、产品展示、谈判、会议发言等,能基本把握言语者的态度和意图。
Unit 1 Culture & Intercultural Communication
Lead-in Activities
Just Ask: Who Pays?
Before You Read: Definition of Culture
Cultural Puzzles: Addressing
In-class Learning
Start to Read: Culture
Read More: What Is Intercultural Communication
Read for Fun: Insulting or Just Lost in Translation?
In-class Exchange
Group Activities
Activity One: Brainstorming——Nike Commercial: An Insult to Nationa Dignity
Activity Two: Small Group Task——Interpreting Behavior
Entering the Case
Case One: A Fly in a Beer
Case Two: Where Are You Going?
Interpretation: Chinese Traditional Culture Vocabulary
After-class Reviewing
Hot Words
Know a Little About
Movie to See: Gua Sha the Treatment
Unit 2 British Culture
Lead-in Activities
Just Ask: A Helping Hand
Before You Read: Background About British Culture
Cultural Puzzles: Proper Expression
In-class Learning
Start to Read: The English Character
Read More: The British Royal Family
Read for Fun: what' s Typical British?
In-class Exchange
Group Activities
Activity One: Survey——Virtues
Activity Two: Debate——Image of Mother
Entering the Case
Case One: A Call
Case Two: The Wrong Answer
Interpretation: Colors
After-class Reviewing
Hot Words
Know a Little About
Movie to See: The Queen
Unit 3 American Culture
Lead-in Activities
Just Ask: An American Friend
Before You Read: Background About American Culture
Cultural Puzzles: Invitation
In-class Learning
Start to Read: American Culture, the Culture of its Own
Read More: American and Chinese Views on Friendship
Read for Fun: New York: The Big Apple
In-class Exchange
Group Activities
Activity One: Survey——The Image of Friend
Activity Two: Presentation——Yi Qi
Entering the Case
Case One: Left in the Cold
Case Two: Why Didn't He Explain Directly?
Interpretation: Animals
After-class Reviewing
Hot Words
Know a Little About
Movie to See: The Pursuit of Happyness
Unit 4 Verbal Communication
Lead-in Activities
Just Ask: The Shopper
Before You Read: Translation on Culture Loaded Words
Cultural Puzzles: Visiting
In-class Learning
Start to Read: Culture Loaded Words
Read More: Verbal Language in Intercultural Communication
Read for Fun: The Cultural Content of Vocabulary.
In-class Exchange
Group Activities
Activity One: Group Task——The Lucky Symbols of 2010 Asian Games
Activity Two: Survey——How Do You Feel When You Speak English?
Entering the Case
Case One: Li Hongzhang's Embarrassment
Case TWo: You Must Be Tired!
Interpretation: Proverbs
After-class Reviewing
Hot Words
Know a Little About
Movie to See: The Slumdog Millionaires
Unit 5 Nonverbal Communication
Lead-in Activities
Just Ask: The Goodnight Kiss
Before You Read: International Students Handbook
Cultural Puzzles: Smile
In-class Learning
Start to Read: Kinesics
Read More: Functions of Nonverbal Communication
Read for Fun: Non-etiquette Custom
In-class Exchange
Group Activities
Activity One: Survey——Body Movement
Activity Two: Presentation——Interview Pitfalls
Entering the Case
Case One: Too Close to Comfort
Case Two: How Can You Still Smile?
Interpretation: Borrowed Language
After-class Reviewing
Hot Words
Know a Little About
Movie to See: My Big Fat Greek Wedding
Unit 6 Cultural Values
Lead-in Activities
Just Ask: Out of the Nest
Before You Read: Proverb Matching
Cultural Puzzles: Asking Questions
……
Unit 7 Cultural Shock & Intercultural Adaption
Unit 8 Intercultural Competence
After-class Reviewing
Hot Words
Know a Little About
Movie to See: Babel
《实用阶梯英语:跨文化交际/新世纪高职高专英语专业类课程规划教材》分八个单元,涵盖了跨文化交际各个方面的主要内容。第一单元从文化、交际、跨文化交际的基本概念和主要研究内容入手,打开文化殿堂的大门;第二和第三单元分别介绍了西方主流文化的代表——英美两个国家的文化概况、深层文化意识以及国民性,力求传输给学习者反映英美主流社会价值观的文化常识;第四和第五单元分别探讨了文化差异在言语交际和非言语交际方面的种种表现,为学习者提供在处理跨文化交际中一些微妙问题时所需的基本知识和技巧,预料和避免由于不同的文化期望而产生的误解;第六单元从日常礼节、迷信禁忌等方面介绍了英美文化的诸多细节,概述了文化休克产生的原因;第七和第八单元对跨文化适应的过程进行了分析,就跨文化交际能力的培养提出了行之有效的策略。
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出版地 | 大连 | 出版单位 | 大连理工大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 37.0 | 语种 | 简体中文 |
尺寸 | 26 × 19 | 装帧 | 平装 |
页数 | 印数 |
实用阶梯英语是大连理工大学出版社于2010.8出版的中图分类号为 H31 的主题关于 英语-高等学校:技术学校-教材 的书籍。