出版社:五洲传播出版社
年代:2011
定价:69.8
本书作者是来华工作和生活多年的德国专家,由于工作需要,他访问过中国的很多地方,与中国各阶层的人打交道很多,并且真正融入了中国人的社区。该书主要回忆了他在华期间的个人和商务经历,文笔流畅,语言幽默,角度新颖,介绍了一个真实鲜活的中国形象,给外国读者提供了很多宝贵的建议。该书德文版在德国出版后,引起了较大反响,很多报刊和网站都刊发了对本书的评论和介绍。
What purpose this book does not serve yet is meant for (Author's Preface)
Some characters, some places, pronunciation guide and some "thank you"
That's how it started
ChangChun
Negotiating a joint venture
"What if they all decide to move into the city?"
To China with Chancellor Schr6der and Tycoons
My fear of ShenZhen
Chinese dimensions
The first steps
The young city of ShenZhen
Life in ShenZhen
Our driver
Football in ShenZhen
Gan Bei
Exhibitions
How do I best establish a company in China?
Nature in the juggernaut city
Minor entrepreneurs
3-he staff
LangLang and me inaugurate a new concert hall
I am trying to learn Chinese
In hospital
Stock market hype, top and flop
Noise
Toothache
The "China capital of crime"
Serial suicides at Foxconn
The 2008 Olympics
Encounters in the botanical garden
Getting and raising children with joy and sorrow
Odd: a World Cup with 33 teams
The Chinese New Year
LaoWei does not only play football
Appendix What happened "after the deadline"?
Strange findings in books and media about China
Poem to the West: What Do You Really Want from Us?
A book from China about China unlike any other What may a German entrepreneur do if from Chinese customers permanently horror news are arriving, although his company otherwise enjoys satisfied customers all over the world?
Bernhard Wessling drew the conclusions. Jettisoning all his prejudices and fears, he moved into the boom town of ShenZhen, near HongKong. Six years he lived and worked in China, read many books about China and rejected all advice. He traced and found his own way, and he succeeded.The author - called "LaoWei" by his Chinese friends- introduces the readers to China in an uncommon manner: humorously, excitingly and laxly telling. He presents fireworks of incidents that develop faster and faster. Beginning with his own fears and the first contacts, he lets the readers witness the setup of his company, the creative solutions to countless problems and the discovery of intriguing oases of nature. The scenes, sometimes touching, sometimes slapstick-like, sometimes profoundly serious, interlock and generate in the heads of the readers a sequence of bright and moving pictures.
The observations of the author deeply delve below the surface. He avoids the jargon of standard China books and manuals about how to have success in China and what to strictly avoid. Rather, the reader finds a lively description of how a successful business network was established.
The author illustrates the story-telling non-fiction book with more than 140 of his own photos taken of the life on the streets, in the parks and of astonishing nature discoveries, right in the mega town of ShenZhen.
《追踪中国:这里我是老卫(以开放的眼光在中国工作和生活)(英文版)》Dr.Wessling’S observations are drilling deep below the outer skin.He has the eye for the usual—exceptional and he looks at people with whom he is deailling with sympathetic interest.WessIing describes China very hUmorously and vivid from a perspective which even 10ng—term Shenzhen residents did not uncover.He adds about 140 photos showing Iife and—very SUprisingly—nature observations which again most of the Shenzheners have never seen.In aII his descriptions.the author avoids any SIang and those PIatitudes who are so much popula r in self-appointed China experts in order to cover Iack of deep knowledge.In the“bUSlness chapters”(if I may say SO),the deveIopment and function of relationshiP networks ln China based on trust iS described in detail,without even mentioning the term,guanxi which iS elsewhere SO 0ften misunderstood and inapprOpriateIy used.