追踪中国
追踪中国封面图

追踪中国

(德) 卫斯林 (Wessling.B.) , 著

出版社:五洲传播出版社

年代:2011

定价:69.8

书籍简介:

本书作者是来华工作和生活多年的德国专家,由于工作需要,他访问过中国的很多地方,与中国各阶层的人打交道很多,并且真正融入了中国人的社区。该书主要回忆了他在华期间的个人和商务经历,文笔流畅,语言幽默,角度新颖,介绍了一个真实鲜活的中国形象,给外国读者提供了很多宝贵的建议。该书德文版在德国出版后,引起了较大反响,很多报刊和网站都刊发了对本书的评论和介绍。

作者介绍:

The author with his grandson, showing him photos from China In 1996, the entrepreneur Dr. Bernhard Wessling founded Ormecon International, a group of small companies operating world-wide in the area of nanotechnology. He is chemist and discovered, after many years of research, the new class of nano- materials, the "Organic Metals", and introduced them into various markets in the electronics industry.

书籍目录:

What purpose this book does not serve yet is meant for (Author's Preface)

Some characters, some places, pronunciation guide and some "thank you"

That's how it started

ChangChun

Negotiating a joint venture

"What if they all decide to move into the city?"

To China with Chancellor Schr6der and Tycoons

My fear of ShenZhen

Chinese dimensions

The first steps

The young city of ShenZhen

Life in ShenZhen

Our driver

Football in ShenZhen

Gan Bei

Exhibitions

How do I best establish a company in China?

Nature in the juggernaut city

Minor entrepreneurs

3-he staff

LangLang and me inaugurate a new concert hall

I am trying to learn Chinese

In hospital

Stock market hype, top and flop

Noise

Toothache

The "China capital of crime"

Serial suicides at Foxconn

The 2008 Olympics

Encounters in the botanical garden

Getting and raising children with joy and sorrow

Odd: a World Cup with 33 teams

The Chinese New Year

LaoWei does not only play football

Appendix What happened "after the deadline"?

Strange findings in books and media about China

Poem to the West: What Do You Really Want from Us?

内容摘要:

A book from China about China unlike any other What may a German entrepreneur do if from Chinese customers permanently horror news are arriving, although his company otherwise enjoys satisfied customers all over the world?
Bernhard Wessling drew the conclusions. Jettisoning all his prejudices and fears, he moved into the boom town of ShenZhen, near HongKong. Six years he lived and worked in China, read many books about China and rejected all advice. He traced and found his own way, and he succeeded.The author - called "LaoWei" by his Chinese friends- introduces the readers to China in an uncommon manner: humorously, excitingly and laxly telling. He presents fireworks of incidents that develop faster and faster. Beginning with his own fears and the first contacts, he lets the readers witness the setup of his company, the creative solutions to countless problems and the discovery of intriguing oases of nature. The scenes, sometimes touching, sometimes slapstick-like, sometimes profoundly serious, interlock and generate in the heads of the readers a sequence of bright and moving pictures.
The observations of the author deeply delve below the surface. He avoids the jargon of standard China books and manuals about how to have success in China and what to strictly avoid. Rather, the reader finds a lively description of how a successful business network was established.
The author illustrates the story-telling non-fiction book with more than 140 of his own photos taken of the life on the streets, in the parks and of astonishing nature discoveries, right in the mega town of ShenZhen.

编辑推荐:

《追踪中国:这里我是老卫(以开放的眼光在中国工作和生活)(英文版)》Dr.Wessling’S observations are drilling deep below the outer skin.He has the eye for the usual—exceptional and he looks at people with whom he is deailling with sympathetic interest.WessIing describes China very hUmorously and vivid from a perspective which even 10ng—term Shenzhen residents did not uncover.He adds about 140 photos showing Iife and—very SUprisingly—nature observations which again most of the Shenzheners have never seen.In aII his descriptions.the author avoids any SIang and those PIatitudes who are so much popula r in self-appointed China experts in order to cover Iack of deep knowledge.In the“bUSlness chapters”(if I may say SO),the deveIopment and function of relationshiP networks ln China based on trust iS described in detail,without even mentioning the term,guanxi which iS elsewhere SO 0ften misunderstood and inapprOpriateIy used.

书籍规格:

书籍详细信息
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出版地北京出版单位五洲传播出版社
版次1版印次1
定价(元)69.8语种英文
尺寸26 × 18装帧平装
页数 232 印数 3000

书籍信息归属:

追踪中国是五洲传播出版社于2011.8出版的中图分类号为 K92 的主题关于 中国-概况-英文 的书籍。