创意设计

CHAPTER A Imagination

Thought Mapping

Daydreaming

Sensory filters

Sensory overlap

CHAPTER B Creating Moving Images

Basic Elements

Switching from 2D to 3D

Transcending time and space

In-Depth Look at Fundamentals

Overlapping scenes

Using scraps

Digital and hand sketching

Alternating perspectives

Adding Lighting effects

Projecting fantasies

CHAPTER C Dynamic Typography

Basic Principles

Anatomy of type

On screen color basics

Legibility on screen

Generating Motion

Expressive typography

Reading out Loud

Dynamic type effects

CHAPTER D Dynamic Compostion

Structural Elements

Storyline

Audio essentials

Tips for creating sound effects

Storyboard

Esential Details

Visual mix

Incorporating abstract elements

Macro vs. micro

Visualization of abstract

concepts

Transitions

Backstage Production

Technical terms

Audio and video compressions

Interface related

Layer

CHAPTER E From Classrooms to Design Studios

Classroom Assignments

Autumn experiences

The thythms of emotions

Narrative I Sound and sight ISenses

Previews of an exhibition

Dynamic typography

Clian Oian: "Broken memory"

Professional Projects

Oian Qian: "Fade"

Chie Yoshii: "Schinttke interpreted"

Chie Yoshii: "Geisha Ukiyo-e"

Closing Remarks

The End

References

《动态媒体设计（英文版）》是针对应用设计高年级学生的实务指导，国际同步传递设计创意与实践训练，涵盖了最具实效的设计构成原理分析。