新编商务英语综合教程学生用书

unit 1 advertisement

reading i the money in the message

reading ii advertising on the web

extension

unit 2 leadership

reading i characteristics and traits of effective leaders

reading ii the sensational michael dell of dell computer

extension

unit 3 information technology

reading i what makes silicon valley so successful and unique

reading ii a brave new web

extension

unit 4 markets

reading i flea market

reading ii the natural market

extension

unit 5 secret to success

reading i are you an entrepreneur？

reading ii make money by thinking the unthinkable

extension

unit 6 competition

reading i the invisible fist

reading ii morals in the rat race

extension

unit 7 investment

reading i going for the gold

reading ii king of bond

extension

unit 8 services

reading i cross-cultural views of service quality

reading ii beyond expectations

extension

unit 9 business ethics

reading i ethics and competitiveness - put first things first

reading ii bribery - an inevitable evil？

extension

unit 10 customers

reading i the almighty customer （part i）

reading ii the almighty customer （part ii）

extension

appendix a glossary

appendix b idioms & expressions

《新编商务英语综合教程》是“高等学校商务英语系列教材”之一。《新编商务英语综合教程.学生用书》为第2册，共10个单元，每单元由reading i、reading ii和extension三大部分组成，并配有相应的教师用书。

　　本教程选材新颖，内容丰富，专业面广，实用性强，可供高等院校经贸和商务英语专业的学生、具有相应英语水平的商务工作者及商务英语爱好者学习使用。