出版社:电子工业出版社
年代:2007
定价:25.0
本书旨在使读者掌握电子商务专业英语术语及用法,培养和提高读者阅读和翻译专业英语文献资料的能力。本书由15个主题单元组成,涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容。每个主题单元由课文、阅读材料、词汇、注释和练习组成。书后附有参考译文、参考答案和参考文献。为了方便教学,本书另配有电子教案,向采纳本书作为教材的教师免费提供。本书可以作为电子商务、信息管理与信息系统、物流管理、市场营销等本专科专业英语教材,也可供从事相关专业的工程技术人员参考使用。
Unit 1 Electronic Commerce Theory
Text A Overview of Electronic Commerce
Exercises
Text B Advantages And Disadvantages of Electronic Commerce
Reading Materials
IT Producing Industries -Hopeful Sighs In 2003
IT Producing Industries Weather the Recession and Recover Slowly
Unit 2 Internet and Protocols
Text A Computer Networks
Exercises
Text B The TCP/IP Protocol Suite
Reading Materials
A Nation Online: How Americans Are Expanding Their Use Of The Internet
Unit 3 Economics of Electronic Commerce
Text A Interaction of Economics and E-commerce
Exercises
Text B E-Commerce Changes the Economics of Research
Reading Materials
Online Marketing Basics
Establishing a Web Presence
Unit 4 Web Publishing
Text A Online Publishing
Exercises
Text B Opportunities and Risks of Electronic Publishing
Reading Materials
Assessing the Need for an Online Store
Unit 5 Logistics
Text A I.ogistics in Electronic Commerce
Exercises
Text B The Logistics Gaps in China
Reading Materials
The First Step to Internet Marketing:Pick Something to Promote
Step One: Pick Something to Promote
Selling Stuff
Collecting Leads
Info to Collect
Other Stuff You Can Achieve with Search Ads
Unit 6 EDI and Its Application
Text A Electronic Data Interchange (EDI)
Exercises
Text B EDI Adoption and EDI Maturity
Reading Materials
Ten Key Steps to Successfully Marketing Your Business Online
Unit 7 Electronic Marketing Structure and Direct Marketing
Text A Overview of Electronic Marketing Structure
Exercises
Text B Direct Marketing
Reading Materials
Internet Marketing and customer referrals
Unit 8 SCM and Electronic Commerce
Text A IT and supply-chain management
Exercises
Text B The significance of virtual value chains in revealing new market opportunities ""
Reading Materials
A History of Logistics/Supply Chain Management
Unit 9 Advertising Strategies
Text A Advertising Methods on the Web
Exercises
Text B Advertisement Strategies
Reading Materials
How to Start Selling Online
Unit 10 Security Issues in Electronic Commerce
Text A Internet E-Commerce Security
Exercises
Text B Creating and maintaining Brands on the Web
Reading Materials
E-Commerce Security: Fact or Fiction?
Unit 11 Eletronic Commerce Legislation
Unit 12 Web Marketing
Unit 13 Electronic Commerce and Information Economy
Unit 14 Electronic Commerce Trust
Unit 15 Electronic Commerce Planning
参考译文
《高等学校专业英语教材:电子商务专业英语教程》旨在使读者掌握电子商务专业英语术语及用法,培养和提高读者阅读和翻译专业英语文献资料的能力。《高等学校专业英语教材:电子商务专业英语教程》由15个主题单元组成,涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容。每个主题单元由课文、阅读材料、词汇、注释和练习组成。书后附有参考译文、参考答案和参考文献。为了方便教学,《高等学校专业英语教材:电子商务专业英语教程》另配有电子教案,向采纳《高等学校专业英语教材:电子商务专业英语教程》作为教材的教师免费提供。
《高等学校专业英语教材:电子商务专业英语教程》可以作为电子商务、信息管理与信息系统、物流管理、市场营销等本专科专业英语教材,也可供从事相关专业的工程技术人员参考使用。
书籍详细信息 | |||
书名 | 电子商务专业英语教程站内查询相似图书 | ||
9787121047831 如需购买下载《电子商务专业英语教程》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN | |||
出版地 | 北京 | 出版单位 | 电子工业出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 25.0 | 语种 | 简体中文 |
尺寸 | 26 | 装帧 | 平装 |
页数 | 印数 | 5000 |
电子商务专业英语教程是电子工业出版社于2007.07出版的中图分类号为 H31 的主题关于 电子商务-英语-高等学校-教材 的书籍。