实用商贸英语项目化教程

Unit 1 Job Interview

A Job Interview

A Job Advertisement

A Cover Letter

Resume

Unit 2 Office Work

Answering a Phone Call

Asking for a Leave

Equal Work, Unequal Pay

Leaving Note

Unit 3 Business Trip

In the Hotel

Airplane Ticket

Questionnaires

Unit 4 Client Reception

Welcoming the Guest at the Airport

Entertaining Clients at a Welcoming Party

Invitation

Unit 5 Brand and Marketing

Marketing Strategy

Viral Marketing

Marketing Re-mix

Advertisement

Unit 6 Enquiry and Offer

Making an Enquiry and an Offer

An Enquiry Letter and an Offer Letter

Fax

Unit 7 Counteroffer and Order

Bargain on Price

Placing an Order

An Order Letter

Counteroffer Letter

Unit 8 Payment

Making Payment by LC

Payment Instruments

Collection Letters

Unit 9 Packing and Shipment

Packing Matters

Advancing Shipment

Wrap Rage

Letter of Shipment

Unit 10 Insurance

Insurance Practice of PICC

Insurance Consulting

How to Get Cargo Insurance

Letter of Insurance

Unit 11 Complaints and Settlement

Accepting a Claim

Rejecting a Claim

Dealing with Customer's Complaints

Letter of Complaints and Claims

Unit 12 Public Relations

Arranging a News Conference

Crisis Public Relations

Press Release

Keys

Appendix 1 Business English Glossary

Appendix 2 Commercial Invoice

Appendix 3 Packing List

Appendix 4 Bill of Lading

Appendix 5 Insurance Policy

Appendix 6 Sales Contract

Reference

《实用商贸英语项目化教程》是针对高职高专商贸类专业学生所编写的英语教材，根据高职院校的商务英语教学要求和商贸类工作职位要求编写，秉持实用性、针对性以及科学性的原则，为学习者提供了丰富、真实、生动的英语素材，涵盖了商务领域的典型工作场景，有利于学习者提高商贸英语知识技能，培养跨文化交流意识，胜任商贸类工作。