心灵的回归

Introduction

Navigating East/West Dialogue: China and the U.S

Acknowledgements

Mac Fan, the Everyman

Little Donkey Farm, Creating Farm to Fork, Step by Step

Yang Ke, A Platform for Public Dialogue

Jim Spear, Sustainable Tourism, Building Design and the 21 st

Century Village

Professor He Huili, the Rice Professor from China Agriculture

University

Wang Zhiqin, Taiji Rouliqiu Teacher, Connected to Nature,

Naturally

Therese Zhang Zhimin, Human Beings and Nature, and the Art of

Agriculture

Yang Jing, Kites and Culture, Balancing the Traditional and the

Fresh

Betsy Damon, Visionary for a Living Water Sustainable Future

Beijing as a Sustainable Society

Resources

Glossary

Introduction

Navigating East/West Dialogue: China and the U.S

Acknowledgements

Mac Fan, the Everyman

Little Donkey Farm, Creating Farm to Fork, Step by Step

Yang Ke, A Platform for Public Dialogue

Jim Spear, Sustainable Tourism, Building Design and the 21 st

Century Village

Professor He Huili, the Rice Professor from China Agriculture

University

Wang Zhiqin, Taiji Rouliqiu Teacher, Connected to Nature,

Naturally

Therese Zhang Zhimin, Human Beings and Nature, and the Art of

Agriculture

Yang Jing, Kites and Culture, Balancing the Traditional and the

Fresh

Betsy Damon, Visionary for a Living Water Sustainable Future

Beijing as a Sustainable Society

Resources

Glossary

Notes

Credits for Illustrations

本书以中国加入WTO后的经济模式、互联网普及和经济全球化为背景来编写，所选择的营销案例以IT行业企业为主，以理论知识够用、注重实践教学为原则，适应高职高专培养高端技能型人才的目标。 本书共11章，系统地阐述了市场营销的基本理论和应用策略，介绍了市场营销学概论、市场营销环境、市场营销调研、消费者行为分析、STP营销战略以及产品策略、价格策略、渠道策略、促销策略、市场营销管理和市场营销综合实训等内容。前10章第一部分是理论基础，力求简明、够用；第二部分是拓展知识和案例；第三部分是习题，帮助学生复习本章的重要知识点，梳理所学知识技能。 本书通俗易懂、深入浅出、简明扼要、实用性强，适合作为高职高专市场营销学课程的教材，也可作为自学市场营销专业知识的参考用书。本书封面贴有清华大学出版社防伪标签，无标签者不得销售。版权所有，侵权必究。