商务英语教程

Unit 1 Agglomeration Economies

Unit 2 Arrow's Impossibility Theorem

Unit 3 Bandwagon Effect

Unit 4 Black Swan Theory

Unit 5 Boiling Frog Effect

Unit 6 Broken Window Effect

Unit 7 Butterfly Effect

Unit 8 Crowding Out Effect

Unit 9 Dunbar's Number

Unit 10 Financial Contagion

Unit 11 Foot-in-the-Door Technique

Unit 12 Forer Effect

Unit 13 Freudian Slip

Unit 14 Glass Ceiling Effect

Unit 15 Gresham's Law

Unit 16 Halo Effect

Unit 17 Hawthorne Effect

Unit 18 Herd Behavior

Unit 19 Hot-Stove Rule

Unit 20 Incubation Effect

Unit 21 Iron Law of Wages

Unit 22 Krishna Harsh Law

Unit 23 Laffer Curve

Unit 24 Law of Diminishing Marginal Utility

Unit 25 Lipstick Effect

Unit 26 Long Tail Theory

Unit 27 Marginal Utility

Unit 28 The Matthew Effect

Unit 29 Mere-Exposure Effect

Unit 30 Murphy's Law

Unit 31 Mushroom Management

Unit 32 Occam s Razor

Unit 33 Okun's Law

Unit 34 Overjustification Effect

Unit 35 Pareto Principle

Unit 36 Parkinson's Law

Unit 37 Peter Principle

Unit 38 Placebo Effect

Unit 39 Pratfall Effect

Unit 40 Primacy Effect

Unit 41 Prospect Theory

Unit 42 Pygmalion Effect

Unit 43 Ratchet Effect

Unit 44 Segal Law

Unit 45 Social Loafing

Unit 46 Spillover Effect

Unit 47 Stanford Prison Experiment

Unit 48 The Rule of Three

Unit 49 Tragedy of the Commons

Unit 50 Veblen Effect

Unit 51 Wealth Effect

Unit 52 Weapons Effect

Unit 53 Yerkes-Dodson Law

Unit 54 Zeigarnik Effect

Unit 55 Zero-Sum Game

《商务英语教程：经济学和管理学经典定律/“十二五”高等院校商务英语专业精品教材》分别从经济学和管理学角度着手，共选了55个神奇而经典的定律，包括聚集经济、阿罗的不可能定律、边际效用递减率、蘑菇管理定律、帕金森定律、马太效应、奥肯定律、羊群效应等。其中，每个定律都是千百年来世界最优秀经济学家、管理学家的思想和智慧的结晶，是经过千锤百炼、被反复实践验证的绝妙真理，也是我们经济管理工作必须掌握的生存利器和成功法则。这些经济学和管理学经典定律就像一扇扇人类智慧的窗户，帮助我们看清复杂经济现象及管理实践背后的真相，更深刻地认识经济事务和管理工作的本质，洞悉经济管理工作的方略，从而因势利导、顺势而为，收到事半功倍之效。