新编商务英语（第二版）阅读教程

Unit 1

Part A Text

Text A Pricing （I）

Text B Pricing （II）

Part B Fast Reading

Unit 2

Part A Text

Text A Aspects of Culture （I）

Text B Aspects of Culture （II）

Part B Fast Reading

Unit 3

Part A Text

Text A The Marketing Mix： The Four Ps

Text B Burger King Revamps its Image

Part B Fast Reading

Unit 4

Part A Text

Text A Promotion

Text B Sales Promotion Methods

Part B Fast Reading

Unit 5

Part A Text

Text A Types of Salespersons

Text B Marge, a Top-notch Salesperson

Part B Fast Reading

Test 1

Unit 6

Part A Text

Text A Logistics

Text B Physical Distribution

Part B Fast Reading

Unit 7

Part A Text

Text A Developing China's Sales and Distribution Capabilities （I）

Text B Developing China's Sales and Distribution Capabilities （II）

Part B Fast Reading

Unit 8

Part A Text

Text A International Marketing

Text B Parker Pen's Globalization Strategy

Part B Fast Reading

Unit 9

Part A Text

Text A Methods of Payment in Foreign Trade

Text B The American Banking System

Part B Fast Reading

Unit 10

Part A Text

Text A Intellectual Property Protection in China： Does ItWarrant Worry? （I）

Text B Intellectual Property Protection in China： Does ItWarrant Worry? （II）

Part B Fast Reading

Test 2

Some Important Reading Strategies and Skills

Vocabulary

Key

《全国高等院校商务英语精品教材：新编商务英语（第2版）阅读教程（3）》是商务英语系列教材之一，教材中的语言材料均选自当代英美报纸杂志以及某些商务专著，其内容新颖、涉及面广。本教材旨在通过较大量的阅读，使学生巩固已学的基本词汇和语法知识，扩大词汇量，加强语感，提高英语阅读能力。