新商务英语综合教程

Unit1 Corporate Culture

Learning Objectives

Section A Lead—in

Section B Readings

Text A What Is Corporate Culture？

Text B Being a Gentleman at the Office： the Dos of Business Etiquette

Section C Language Skills in Focus

Section D Cultural Tips

Unit2 Trademark and Brand

Learning Objectives

Section A Lead—in

Section B Readings

Text A Brand Awareness

Text B Protecting Your Brand with Trademarks

Section C Language Skills in Focus

Section D Cultural Tips

Unit3 Mechanism of the Board

Learning Objectives

Section A Lead—in

Section B Readings

Text A The Board of Directors

Text B A More Effective Board of Directors

Section C Language Skills in Focus

Section D Cultural Tips

Unit4 Stock Market

Learning Objectives

Section A Lead—in

Section B Readings

Text A Understanding the Stock Market

Text B How Stocks and the Stock Market Work

Section C Language Skills in Focus

Section D Cultural Tips

Unit5 Overseas Market

Learning Obiectives

Section A Lead—in

Section B Readings

Text A The Challenges of Doing Business Overseas

Text B Product Strategies for Overseas Markets

Section C Language Skills in Focus

Section D Cultural Tips

Unit6 Vision of the Company

Learning Objectives

Section A Lead—in

Section B Readings

Text A Building Your Company's Vision

Text B What is a Vision Statement？

Section C Language Skills in Focus

Section D Cultural Tips

Unit7 Business Tycoons

Learning Objectives

Section A Lead—in

Section B Readings

Text A Warren Buffett

Text B A Successful Leader—Li Ka—shing

Section C Language Skills in Focus

Section D Cultural Tips

Unit8 Top 500

Section A Lead—in

Section B Readings

Text A Apple Inc

Text B Starbucks

Section C Language Skills in Focus

Section D Cultural Tips

New Words and Expressions

《国家"十二五"职业规划教材·新商务英语教程:新商务英语综合教程4》采用话题、语言技能和任务紧密结合的编写原则，全书以话题为核心，语言技能为主线，精心设计的任务型活动贯穿每个教学单元。《国家"十二五"职业规划教材·新商务英语教程:新商务英语综合教程4》共8个单元，每单元由Learning Objectives，Lead—in，Readings，Language Skills in Focus和Cultural Tips 5个模块构成，以多种形式对英语阅读、翻译、写作和口语等基本技能进行综合性训练。