出版社:清华大学出版社
年代:2011
定价:35.0
本书系统地介绍了外贸业务中英语常用文体写作的基本知识。
Chapter One Basic Knowledge of Business Letter Writing
Section One Introduction of Business Letter Writing
Section Two Layout of a Business Letter
Section Three Structure of a Business Letter
Section Four Addressing Envelopes
Section Five Good Writing Principles
Section Six Some Rules of Good Writing
Section Seven Useful Words & Expressions
Section Eight Useful Sentences
Section Nine Exercises
Chapter Two Establishing Business Relations
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Three Enquiries
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Four Offers and Quotations
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Five Counter-offers
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Six Conclusion of Business
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Seven Terms of Payment
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Eight Establishment and Amendment of L/C
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Nine Packing
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Ten Shipping Marks and Shipment
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Eleven Insurance
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Twelve Complaints and Claims
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Thirteen Agency
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Fourteen Trade Forms
Section One Introduction
Section Two Specimen Letters
Section Three Useful Words & Expressions
Section Four Useful Sentences
Section Five Exercises
Chapter Fifteen Job-Application Writing in English
Section One Introduction
Section Two Cover Letter
Section Three Specimen Letters of Application Letter
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercise
Chapter Sixteen International Business Contracts
Section One Basic Concept of Contracts
Section Two Main Features of International Business Contracts
Section Three Categories of International Business Contracts
Section Four Language Features in the Contracts
Section Five Sample Contracts
Section Six Useful Words & Expressions
Section Seven Useful Sentences
Section Eight Exercises
Chapter Seventeen Telex, Fax and E-mail
Section One Telex
Section Two Business Fax
Section Three E-mail
Section Four Useful Words & Expressions
Section Five Useful Sentences
Section Six Exercise
Chapter Eighteen Other Letter Writing
Section One Invitation
Section Two Introduction
Section Three Letters of Appointment
Section Four Letters of Thanks
Section Five Letters of Congratulations
Section Six Letters of Reservation
Section Seven Notice and Announcement
Section Eight Ineroffice Menos
Section Nine Business Reports
Section Ten Agenda and Resolutions
Seciton Eleven Letter of Note
Seciton Twelve Exercises
Appendix 1 国家和地区分类术语
Appendix 2 重要传统节庆
参考文献
本书系统地介绍了外贸业务中英语常用文体写作的基本知识,包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧,并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例,提供了大量常用语句。本书还介绍了电子商务的基础知识和对外经济贸易中的常用文体,如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用,此外,还列举了外贸业务实践中常用的一些单据和单证实例。本书根据《UCP600》和《Incoterms2010》编写,共分18个单元,包括商务英语信函的基本知识、外贸业务关系的建立、询价、报盘、还盘、交易达成、付款方式、开证及审证、包装、运输、保险、投诉与索赔、代理、贸易形式、电传、传真与E-mail、英文合同以及商务社交信函等。本书适用于国际贸易、市场营销、电子商务、商务英语、企业管理等专业的学生,同时也适用于从事或准备从事外贸工作的其他专业人员。
书籍详细信息 | |||
书名 | 外贸英语函电站内查询相似图书 | ||
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出版地 | 北京 | 出版单位 | 清华大学出版社 |
版次 | 2版 | 印次 | 1 |
定价(元) | 35.0 | 语种 | 简体中文 |
尺寸 | 26 × 19 | 装帧 | 平装 |
页数 | 404 | 印数 | 5000 |
外贸英语函电是清华大学出版社于2011.出版的中图分类号为 H315 的主题关于 对外贸易-英语-电报信函-写作-教材 的书籍。