商务专业英语

Unit1

TextAMarket

ReadingPractice

Exercises

TextBMarketLogistics

ReadingPractice

ComprehensionCheck

Unit2

TextARetailing

ReadingPractice

Exercises

TextBRetailingStrategy

ReadingPractice

ComprehensionCheck

Unit3

TextATargetMarkets(I)

ReadingPractice

Exercises

TextBTargetMarkets(Ⅱ)

ReadingPractice

ComprehensionCheck

Unit4

TextAFinancialMarkets

ReadingPractice

Exercises

TextBFinancialInstruments

ReadingPractice

ComprehensionCheck

Unit5

TextAFrederickWinslowTaylor

ReadingPractice

Exercises

TextBFatherofModernManagement

ReadingPractice

ComprehensionCheck

Unit6

TextAManagement

ReadingPractice

Exercises

TextBThePrinciplesofManagement

ReadingPractice

ComprehensionCheck

Unit7

TextAABlueprintforChange:AppreciativeInquiry

ReadingPractice

Exercises

TextBAManagementCommunicationStrategyforChange

ReadingPractice

ComprehensionCheck

Unit8

TextAManagingKnowlegefortheDigitalFirm

ReadingPractice

Exercises

TextBUnderstandingEthicalandSocialIssuesRelatedtoSystems

ReadingPractice

ComprehensionCheck

Unit9

TextAHumanResourceManagement

ReadingPractice

Exercises

TextBGlobalHumanResourceManagement

ReadingPractice

ComprehensionCheck

Unit10

TextAScouringthePlanetforBrainiacs

ReadingPractice

Exercises

TextBSixBigCareerMistakesandHowtoAvoidThem

ReadingPractice

ComprehensionCheck

Unit11

TextAStrategyandtheNewEconomicsofInformation{I)

ReadingPractice

Exercises

TextBTechnologyIssuesandOpportunitiesforGlobalValueChains~

ReadingPractice

ComprehensionCheck

Unit12

TextAStrategyandtheNewEconomicsofInformation(][)

ReadingPractice

Exercises

TextBE-businessandtheDeconstructionoftheValueChain

ReadingPractice

ComprehensionCheck

AppendixIKeytotheExercises

AppendixⅡGlossary

AppendixⅢPhrasesandExpressions

　　本教程有别于其他以提高商务英语交际能力为目的的教材，把重心放在传授商务基础知识和引介商务管理新兴理念两条主线上。本教程旨在进一步提高学生在商业、管理等领域的阅读能力及表达能力，有效扩大学生的商务词汇和知识面，促使学生在掌握基本商务英语实践知识的基础上，迅速了解国际新兴的商业管理思潮。因此本教程除了供商务专业的学生(包括本科生、专科生和高等职业学校的学生)使用外，同时也适用于工作中需要英语或即将需要英语的企业管理、市场营销、人力资源管理、信息管理等领域的专业人士。　　《商务专业英语》是为商务专业的学生编写的一本英语教程。本教程有别于其他以提高商务英语交际能力为目的的教材，把重心放在传授商务基础知识和引介商务管理新兴理念两条主线上。