书籍简介:

《公共外交与跨文化交流》基于作者丰富公共外交活动的个人经历，凝练了作者对公共外交和跨文化交流的感悟。该书历时3年完成，全书共18万字，书中既不乏理论的深度，又有着生动的案例与实践：第一部分“理念篇”记录了赵启正经历一些公共外交活动时的个人经验和感悟，第二部分“实践篇”集纳了他在公共外交中的生动案例。作者以独特的视角和丰富的案例论述了当前诸如国家“文化软实力”提升、国家形象塑造、异国文化传播、网络外交兴起等热点问题，对公共外交问题的研究从理论到实践都做出了极具价值的总结。

作者介绍:

Zhao Qizheng， upon graduation as an experimentalnuctear physics student from the University of Scienceand Technology of China in 1963， worked as anengineer in scientific research and design for morethan 20 years. From 1984 to 1998， he held the posts ofVice Mayor of Shanghai and Governor of Pudong NewArea. From 1998 to 2005， Mr. Zhao served asMinister of the State Council Information Officeof China. He became a member of the ChinesePeople's Potitical Consuttative Conference in 2005and has been Chairman of its Foreign AffairsCommittee since 2008. Currently he is also Deanof the School of Journalism and Communicationof Renmin University. Mr. Zhao has been involved in communicatingwith foreign countries for many years. He wasthe first in China to put forward the concept of"Presenting China to the Wortd" and the earliestadvocate and one of the most active practitionersof China's pubtic diplomacy. Mr. Zhao's publications include PresentingChina to the World - Zhao Qizheng's Speechesand Dialogues， Riverside Tatks: A Friendly Diotogue between an Atheist and a Christian （co-authored withDr. Luis Palau），America and Americans through Chinese Eyes， Logic of Pudong - Development ofPudong and Economic Globalization， Dialogue betweenNations， The China Model - Dialogue between Eastand West （co-authored with John Naisbitt and Doris Naisbitt），How China Communicates: Public Diplomacyin a Gtobal Age， and Cross-border Diatogues: the Wisdom of Public Diplomacy.

书籍目录:

Part Ⅰ Concepts

Chapter 1 China in an Age of Public Diplomacy

Chapter 2 International Public Opinion:Important for National Development

Chapter 3 News Spokesperson System

Chapter 4 "Shaping a Country" and"Communicating Its Image"

Chapter 5 How Local Regions Contribute to a Country's Overalllmage

Chapter 6 Culture-based Communication with the World Beyond

Chapter 7 PowerofDiscoursein Cross-cultural Communication

Chapter 8 Translation: a Bridge across Cultures

Chapter 9 Opportunities and Challenges of the Internet

Chapter 10 Chinese Cultural Vitality Enhanced by Communication

Chapter 11 China's Image and the "China Model"

Part Ⅱ Practices

One Public Diplomacy Is the Duty of All

A Dialogue on Public Diplomacy with Ambassador Wu Jianmin

Two The "China Train" on a Peaceful Development Track

A Dialogue with the Futurists John Naisbitt and Doris Naisbitt

内容摘要:

It is through his engaging in public diplomacythat Mr. Zhao Qizheng comes to recognize itssignificance for China. This has prompted himto summarize his practices in and reflectionson public diplomacy over the past 20 years. Itis also a record of China's integration into theworld and the world's growing understanding ofChina. In this book， the vision of internationalcommunication is broadened as an importantelement of public diplomacy， and the bar ininternationat communication is raised to betterintroduce China to the outside world.
More than just a collection of documents， ora minute detailed account， it is entightening forboth academic thinking and real-tife operation.

编辑推荐:

At the llth Meeting of Overseas-posted Diplomats， CPC General SecretaryHu Jintao pointed out that， as an important part of China's overall diplomacy，public diplomacy serves to complement China's diplomatic strategy and is the direction we are headed in. He emphasized that our national image hingeson good public diplomacy， and we should work hard to make China moreinfluential， competitive， approachable and charismatic through this channel.
——YANG JIECHI，FOREIGN MINISTER OF CHINA

Governments find that it is just as effective to communicate with the peoples of other countries as with their authorities， and thus influence theirgovernment poliaes indirectly. This is what public diplomacy means.
——JOSEPH NYE JR，PROFESSOR WITH HARVARD UNIVERSITY

Zhao Qizheng is a leading authority on public diplomacy in terms of the oretical framework， implementation and strategy， and also Dean of the School of Journalism and Communication of Renmin University of China. He is the key figure in China's public diplomacy.
——MASAFUMI KANEKO IN PUBLIC DIPLOMACY：DIPLMATIC STRATEGY IN THE ERA OF PUBLIC OPINION

Zhao Qizheng is known to all as a serious news spokesman， a public relationsambassador always wearing a smile， a media officer who loves challenges， as cholar tireless in teaching and an understanding elder all rolled into one.
——TA KUNG PAO，HONG KONG

书籍规格:

书籍详细信息
书名	公共外交与跨文化交流站内查询相似图书
	9787119075495 如需购买下载《公共外交与跨文化交流》pdf扫描版电子书或查询更多相关信息，请直接复制isbn,搜索即可全网搜索该ISBN
出版地	北京	出版单位	外文出版社
版次	1版	印次	1
定价(元)	90.0	语种	英文
尺寸	23 × 15	装帧	精装
页数		印数

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书籍信息归属:

公共外交与跨文化交流是外文出版社于2012.出版的中图分类号为 D80 ,G115 的主题关于文化交流－研究－英文 ,外交理论－研究－英文的书籍。