商务英语写作教程

Unit 1 Overview of Business Writing（商务写作概论）1.1 Introduction（概述）1.2 Academic writing and business writing（学术写作与商务写作）1.3 Business writing style（商务写作风格）”1.4 Tone in business writing（商务写作的语气）1.5 Business writing samples（商务写作范例）ExercisesUnit 2 Business Letter Writing（商务信函写作）2.1 Introduction（概述）2.2 Principal uses and channel characteristics（主要用途及渠道特征）2.3 Format and structure ofbusiness letters（商务信函的格式和结构）2.4 The style and tone（风格和语气）2.5 Categories ofbusiness messages（商务信息的分类）2.6 Samples ofbusiness letters（商务信函范例）ExercisesUnit 3 Memo Writing（备忘录写作）3.1 Introduction（概述）3.2 Memo format（备忘录格式）3.3 Common types ofmemos（备忘录的基本类型）3.4 Writing rules for memo（备忘录的写作规则）3.5 Other tips for effective memo writing（备忘录写作的其他要点）ExercisesUnit 4 Minutes Writing（会议记录写作）4.1 Introduction（概述）4.2 Functions of minutes（会议记录的功能）4.3 Structure of a minutes（会议记录结构）4.4 Typesofminutes（会议记录类型）4.5 Stages for producing minutes（做会议记录的步骤）4.6 Note—takingskills（记录技巧）4.7 Tips for good minutes writing（会议记录写作要点）ExercisesUnit 5 News Release Writing（新闻稿写作）5.1 Introduction（概述）5.2 Planning a news release（规划新闻稿）5.3 Types ofnews release（新闻稿种类）5.4 Parts ofa news release（新闻稿的构成）5.5 News release samples（新闻稿范例）ExercisesUnit 6 Business Report Writing（商务报告写作）6.1 Introduction（概述）6.2 Classificationofreports（报告的划分）6.3 Report writing process（报告撰写的步骤）6.4 The structure ofa formal report（正式报告的结构）6.5 Common types ofreports（常见报告类型）6.6 Tips for writing effective reports（报告的写作要点）ExercisesUnit 7 Business Contract Writing（商务合同写作）7.1 Introduction（概述）7.2 Classification ofintemationalbusiness contracts（国际商务合同的分类）7.3 The structure of an intemational business contract（国际商务合同的结构）7.4 The exemplification ofa business contract（商务合同范例）7.5 Basic rules for drafting a business contract（起草合同的注意点）7.6 Stylistic features ofcontract English（合同英语的文体特征）ExercisesUnit8 Resume Writing（履历写作）8.1 Introduction（概述）8.2 How to write an effective resume（怎样写出好的履历）8.3 Types of resumes（履历的体例）8.4 Resume samples（履历范例）ExercisesUnit 9Advertisement Writing（广告写作）9.1 Introduction（概述）9.2 The differences between literary style and advertising style（文学风格与广告风格的区别）9.3 Features ofadvertising language（广告语言的特点）9.4 Word dictions in advertisement writing（广告写作中的措辞）9.5 Tones ofEnglish advertisements（广告的语气）9.6 The writing types ofeach part ofthe copy（广告文案各部分的创作类型）9.7 0nline advertising（网络广告）ExercisesUnit 10 Research Paper Writing（研究论文写作）10.1 Introduction（概述）10.2 Prepare for a research paper（研究论文的准备）10.3 Methods and techniques（方法与技术）10.4 Researchdesign（研究设计）10.5 The structure ofa research paper（研究论文的结构）10.6 Tips for research paper writing（研究论文写作要点）10.7 The Harvard style ofreferencing（哈佛引文体系）ExercisesReference answer（参考答案）参考书目

《新世界财经类研究生英语核心教材：商务英语写作教程（第二版）》主要从学习者的需求出发，并考虑到他们在未来求职择业或受聘工作期间都会面临如何用英语进行书面沟通所编写，其内容涉及商务信函、备忘录、会议记录、新闻稿、商务报告、商务合同、履历、广告以及研究论文的写作，其主要特点是侧重应用文体的训练和范文教学，注重规范化和实用性。