商务英语报刊选读

Unit 1 Business Industry

Text A Start a Business

Text B Entrepreneurship in China-Let a Million Flowers Bloom

Supplementary Reading

Building Excitement-Can China Avoid a Bubble?

Unit 2 Capital Markets

Text A Banking Industry

Text B Stock Exchange

Supplementary Reading

American Stock Markets-Reversal of Fortune

Unit 3 International Marketing

Text A Business Planning-Marketing Planning

Text B Supporting Offline Campaign Launches With Online

Marketing

Unit 1 Business & Industry

Text A Start a Business

Text B Entrepreneurship in China-Let a Million Flowers Bloom

Supplementary Reading

Building Excitement-Can China Avoid a Bubble?

Unit 2 Capital Markets

Text A Banking Industry

Text B Stock Exchange

Supplementary Reading

American Stock Markets-Reversal of Fortune

Unit 3 International Marketing

Text A Business Planning-Marketing Planning

Text B Supporting Offline Campaign Launches With Online

Marketing

Supplementary Reading

Online-coupon Firms-Groupon Anxiety

Unit 4 International Investment and Credit

Text A A Financial Mamage

Text B How to Promote and Regulate International Investments?

Supplementary Reading

Moving Toward a Global Currency

Unit 5 Business Elite

Text A The Resurrection of Steve Jobs——That Which Does Not Kill the

Boss of Apple Seems to Make Him Stronger

Text B Ann Moore: The CEO of Time

Supplementary Reading

Steve Jobs and the iPad of Hope——Apple's Innovation Machine Churns

Out Another Game-changing Device

Unit 6 E-Commerce

Text A In E-Commerce, More Is More

Text B The Alibaba E-Commerce Empire

Supplementary Reading

Online Shopping: Selling Becomes Sociable

Unit 7 Econonuc Globalization and Multinational Corporation

Text A Globalization vs. Economic Sovereignty

Text B The World's Top Choice——-China Remains the Most Popular

Destination for Foreign Direct Investment

Supplementary Reading

McDonald's Eyes Growing Presence in Local Market

Unit 8 Economic Regulations and Law

Text A U.S.Sets 21st Century Goal: Building a Better Patent

Office

Text B Anti-trust Law Treats "All Firms Equally" Over 140 Cases

Handled; Rules

in Line With International Principles

Supplementary Reading

China E-commerce Giant Launches Campaign to Fight Online

Piracy

Unit 9 Economic Crisis

Text A The Great Depression

Text B U.S.Subprime Mortgage Crisis

Supplementary Reading

10 Ways to Manage Your Money in Economic Crisis

Unit 10 Human Resources Management

Text A Capturing the State of Human Resources in An Annual

Report

Text B The Tech Effect On Human Resources

Supplementary Reading

Risk Management and Human Resources Team Up to Cut Absence

Costs

Unit 11 Advertising and Publicity

Text A Internet Advertising

Text B Beijing Tries to Push beyond " Made in China"

Supplementary Reading

The Harder Hard Sell

Unit 12 Training

Unit 13 Corporate Culture

Unit 14 Business Ethics and Corporate Social Responsibility

Unit 15 WTO & China

Key to Exercises

References

《通识教育系列丛书：商务英语报刊选读》旨在对学习者进行全面而严格的商务基础理论教育及英语语言技能的培训，让学习者在阅读和理解商务英语文章的基础上，既能学习丰富的商务知识，又能熟悉一些商务方面的英语表达，以便提高跨文化商务交际水平。

　　《通识教育系列丛书：商务英语报刊选读》适用于商务英语专业的学生，同时也适用于对外经贸、财政金融、工商管理等专业的学生，还可作为从事国际商务经贸工作人员的重要参考资料。

《通识教育系列丛书》是为大学英语通识教育课程专门开发的，系列丛书按照主题分类，每本自成体系。按照各主题的实际要求来编写。内容涵盖当今热点领域旅游、汽车、商务、新闻。

　　书中内容的组织遵从寓教于乐的原则，即力求让学生在领略、欣赏某主题精彩内容的同时，掌握语言知识、训练语言在各领域的应用能力。

　　为强化学习效果，书中配以大量练习题。