新趋势英语综合教程

Module 1Marketing

Module Objectives

Warmingup

Reading Practice

Listening、and Speaking

Practical Writing

Reading Strengthening

Grammar TiPS

Cuhure Salon

Module 2Electronic Commerce

Module 0biectives

Warmingup

Reading Practice

Listening and Speaking

Practical Writing

Module 1Marketing

Module Objectives

Warmingup

Reading Practice

Listening、and Speaking

Practical Writing

Reading Strengthening

Grammar TiPS

Cuhure Salon

Module 2Electronic Commerce

Module 0biectives

Warmingup

Reading Practice

Listening and Speaking

Practical Writing

Regdipg Strengthening

Grammar Tips

Culture Salon

Module 3 The Hotel and Tourism Industry

Module 0bjectives

Warmingup

Reading Practice

Listening and Speaking

Practical Writing

Reading Strengthening

Grammar Tips

Cu Jture Salon

Module 4 Technology of Computers

Module 0bjeetives

Warmingup

Reading Practice

Listening and Speaking

Practical writing

ReadingStr~engthening

Grammar Tips

Culture Salon

Module 5Mobile Phone and Communication

Module 0bjectives

Warming up

Reading Practice

Liste~fing and Speaking

Practical Writing

Reading Strengthening

Grammar Tips

Ct11tllre Salon

Module 6 Autorriobile ancI Traffic

Module 0biectives

Warming=up

Reading Practice t

Listening and Speaking

Practical Writing

Reading Strengthening

Grammar Tips

Module 7 Finance and Insurance

Module 0bjectives

Warming—up

Reading Practice

Iistening and Speaking

Practical Writing

Reading Strengthening

Grammar Tips

C1Jlture Salon

Module 8 How to Succeed in a Job Interview

Module Oldjectivest

Warmirgup

Reading Practice

I。istening and Speaking

Practical Writing

Reading Strengthening

Grammar Tips

Cuhure Salon

Glossary

     《新趋势英语综合教程(附光盘下普通高等教育 十二五高职高专规划教材)》(作者牛长清、吴秀华、 何湘君)以职场所需英语内容为线索，从泛职业、 大行业内容着眼，对接通识工作岗位的英语内容，为 学生职场从业需要做准备。
     《新趋势英语综合教程(附光盘下普通高等教育 十二五高职高专规划教材)》的主题内容为营销与物 流、电子商务、商 务旅行、导游、饭店服务与管理、计算机、信息技术 与办公自动化、手机与通信、汽车与交通、金融、保 险与证券、公司企业管理与求职面试等；实用写作内 容为协议与合同、订购与预定、投诉信、退货、索 赔、产品介绍与使用说明书、广告等。同时还安排了 部分大学英语内容，兼顾了升本学生的需要。
     本教材从单元主话题、交际项目、写作文体、语 法项目等方面进行精心设汁，体现了编者基于企业调 研、就业与职场需要的分析与思考，满足了学生深造 需求，具有高职高专层次英语教学的针对性、服务 性、实用件。