实用服装英语

CHAPTER 1 THEORY OF FASHION DESIGN

1.1 What Is Fashion？

1.2 Principles of Design

1.3 Fashion Design in Detail－Pockezt Stylin

1.4 Color

1.5 What Does a Designer Do？

1.6 Art to Wear

1.7 Developing a Sample Garment

1.8 Trends Forecast

1.9 Career Expectations

CHAPTER 2 FASHION TECHNOLOGY

2.1 Patterning and Cuttion Procedures

CHAPTER 3 FASHION FIBRES AND FABRIC

3.1 Man-Made Fibres

3.2 Grain in Fabric

CHAPTER 4 FASHION MANAGEMENT AND MARKETING

4.1 The Surviving Companies Will Be Marketion Oriented

4.2 Growing the Euro Niche

4.3 The Cost of Clothing

4.4 Sales Promotion

4.5 Quality Control Related with Designers

4.6 Example Season of Operations Management

4.7 Navigating Waters of Change

CHAPTER 5 AESTHETIC AND SOCIAL PSYCHOL OGY RELATED WITH FASHION

5.1 Cycles of Fashion Acceptance

5.2 First Impressions

5.3 Two Viewing Orientations

5.4 The Viewer 159

5.5 Fashions Reflect Their "Times"

5.6 What Is This "wow"?

5.7 Youth Power on Fashion

CHAPTER 6 FASHION CRITIGUE

6.1 Fortuny

6.2 Innovators

CHAPTER 7 FASHION MODELING

7.1 How to Produce Your Own Fashion Show

7.2 Supermodels

7.3 Back to Reality

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CHAPTER 8 ACADEMIC MATERIAL

APPENDIX

《实用服装英语（第二版）》选取了时装设计、服装工程、服装材料、服装营销、服装社会心理学、服装美学、时装评论和时装表演相关的文本（包括教材、专著、报刊文章和学术论文），并对这几乎涉及服装专业不同领域的内容做了相应的单词注解和难句注释。意在让高校服装设计和时装表演等专业的学生接触到专业英语的各种可能的文体，培养和训练他们阅读专业以及与专业密切相关领域的英语原版材料的能力，为关心服装业并欲于此大展鸿图的人，提供一本有用又有趣的专业英语阅读材料。