出版社:武汉大学出版社
年代:2009
定价:38.0
本书共16章,每章由要点导入,谈判知识,谈判实战、战略,相关词语和术语,单元自测组成。本书的宗旨是让读者熟悉各种商务谈判活动,了解商务谈判活动背景及常识,程序交接,扩大专业词汇,掌握谈判技巧。
Chapter1OnPricing
Tuning-in
Sourcing-upHagglingIsaStrategy
Haggling-over
CaseIAMaltinganEnquiry
CaseIBPriceHaggling
CaseIICIForFOB
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashAnIntroductiontoNegotiation
BBS
Refreshing
Chapter2OnQualityandQuantity
Tuning-in
Sourcing-upQualityandQuantity
Haggling-over
CaseIATalkonQuality
CaseIIATalkonQuantity
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashListeningTechnique
BBS
Refreshing
Chapter3OnPacking
Tuning-in
Sourcing-upPacking
Haggling-over
CaseIThePacldngofAir-conditioners
CaseIIThePackingofWomensPajamas
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashNon-verbalDevicesValuedforNegotiation
BBS
Refreshing
Chapter4OnLogistics
Tuning-in
Sourcing-upLogistics
Haggling-over
CaseIATalkonFreight
Case1]ATalkonPartialShipment
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashRightAttitudesTowardsCounterparts
BBS
Refreshing
Chapter5OnInsurance
Tuning-in
Sourcing-upMarineInsurance
Haggling-over
CaseIATalkonInsuranceRate
CaseIIATalkonInsuranceforanOrder
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashFace-savingTechniqueinNegotiation
BBS
Refreshing
Chapter6OnPayment
Tuning-in
Sourcing-upThePaymentTermsinInternationalTrade
Haggling-over
CaseIPaymentbyD/P
Case11PaymentbyL/C
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashAvoidingStereotypingIndividuals
BBS
Refreshing
Chapter7OnComplaintandClaim
Tuning-in
Sourcing-upComplaintsandClaims
Haggling-over
CaseIAMaltingaComplaintforInconformity
CaseIBMaltingaComplaintforDelayofPayment
CaseIIALodgingaClaim
CaseIIBSettlingaClaim
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashStrategyDependsonPreparation
BBS
Refreshing
Chapter8RevisionandConsolidationI
PartOneSelf-assessing
PartTwoGroup-work
Chapter9OnArbitration
Tuning-in
Sourcing-upArbitration
Haggling-over
CaseIATalktoSettletheDispute
CaseIIATalkwithaDisputeSettlementExpert
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashAnchoringTechniqueinNegotiation
BBS
Refreshing
Chapter10OnAgency
Tuning-in
Sourcing-upAgency
Haggling-over
CaseIAppointinganAgent
CaseIISettlinganAgencyAgreement
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashFramingTechniqueinNegotiation
BBS
Refreshing
Chapter11OnSigningaContract
Tuning-in
Sourcing-upSigningaContractIsNottheEnd
Haggling-over
CaseIADiscussiononStipulationsoftheDraft
CaseIBLetsCheckAlltheClausesBeforeSigningtheContract
CaseIISigningaContract
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashReliefTechniqueandDeadlock
BBS
Refreshing
Chapter12OnInvitingTenderandBidding
Tuning-in
Sourcing-upABCAboutInvitationofTenderandBid
Haggling-over
CaseIAHowMuchCanWeGuaranteeOurParticipationintheTender?
CaseIBCanYouTellMeMoreAboutYourProducts?
CaseIIHeresHowISelectandBidforTenders
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashTechniquesofAvoiding,DeferringandAbeyance
BBS
Refreshing
Chapter13OnProcessingandAssemblingTrade
Tuning-in
Sourcing-upProcessingwithCustomersDesignorSamples
Haggling-over
CaseIAWeAreVeryInterestedintheProcessingBusiness
CaseIBLetsTalkAboutAssemblinginDetail
CaseIIAWeAreMorethanPleasedtoImproveOurPresentProductsandDevelopNewProducts
CaseIIBWeAreWillingtoCooperatewithYouinThisLine
Tuning-out
SectionASunmming-up
SectionBSorting-out
SectionCPracticing
FlashLanguageSkillsatNegotiatingTable
BBS
Refreshing
Chapter14OnTechnologyTransfer
Tuning-in
Sourcing-upABriefPictureAboutITT
Haggling-over
CaseIATechnologyHasaPriceTag
CaseIBTheRoyaltyShouldNotBeHigherthantheStandardInternationalRate
CaseIIUsingTechnologyasaMeansforAdaptingandSurving
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashDovetailing--AskingforTheirPreference
BBS
Refreshing
Chapter15OnJointVenture
Tuning-in
Souroing-upAJointVentureIsaLegalOrganization
Haggling-over
CaseIATalkontheFormsofBusinessOrganizations
CaseIIATalkonSettingupaJointVentureinChina
Tuning-out
SectionASumming-up
SectionBSorting-out
SectionCPracticing
FlashGetting-inStep
BBS
Refreshing
Chapter16RevisionandConsolidationII
PartOneSelf-assessing
PartTwoGroup-work
附录
练习参考答案
参考书目
本书是普通高等教育“十一五”国家级规划教材。本教材共16章,每章由要点、导入、谈判知识、谈判实践和策略、相关词语和术语、单元自测几个部分组成。本书的宗旨是让广大学生熟悉各科商务谈判活动,了解商务谈判活动背景及常识,程序变换,扩大专业词汇,掌握谈判技巧。
书籍详细信息 | |||
书名 | 商务谈判英语站内查询相似图书 | ||
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出版地 | 武汉 | 出版单位 | 武汉大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 38.0 | 语种 | 简体中文 |
尺寸 | 26 | 装帧 | 平装 |
页数 | 印数 |
商务谈判英语是武汉大学出版社于2009.03出版的中图分类号为 H319.9 的主题关于 贸易谈判-英语-口语-教材 的书籍。