商务谈判英语
商务谈判英语封面图

商务谈判英语

张立玉, 编著

出版社:武汉大学出版社

年代:2009

定价:38.0

书籍简介:

本书共16章,每章由要点导入,谈判知识,谈判实战、战略,相关词语和术语,单元自测组成。本书的宗旨是让读者熟悉各种商务谈判活动,了解商务谈判活动背景及常识,程序交接,扩大专业词汇,掌握谈判技巧。

书籍目录:

Chapter1OnPricing

Tuning-in

Sourcing-upHagglingIsaStrategy

Haggling-over

CaseIAMaltinganEnquiry

CaseIBPriceHaggling

CaseIICIForFOB

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashAnIntroductiontoNegotiation

BBS

Refreshing

Chapter2OnQualityandQuantity

Tuning-in

Sourcing-upQualityandQuantity

Haggling-over

CaseIATalkonQuality

CaseIIATalkonQuantity

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashListeningTechnique

BBS

Refreshing

Chapter3OnPacking

Tuning-in

Sourcing-upPacking

Haggling-over

CaseIThePacldngofAir-conditioners

CaseIIThePackingofWomensPajamas

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashNon-verbalDevicesValuedforNegotiation

BBS

Refreshing

Chapter4OnLogistics

Tuning-in

Sourcing-upLogistics

Haggling-over

CaseIATalkonFreight

Case1]ATalkonPartialShipment

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashRightAttitudesTowardsCounterparts

BBS

Refreshing

Chapter5OnInsurance

Tuning-in

Sourcing-upMarineInsurance

Haggling-over

CaseIATalkonInsuranceRate

CaseIIATalkonInsuranceforanOrder

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashFace-savingTechniqueinNegotiation

BBS

Refreshing

Chapter6OnPayment

Tuning-in

Sourcing-upThePaymentTermsinInternationalTrade

Haggling-over

CaseIPaymentbyD/P

Case11PaymentbyL/C

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashAvoidingStereotypingIndividuals

BBS

Refreshing

Chapter7OnComplaintandClaim

Tuning-in

Sourcing-upComplaintsandClaims

Haggling-over

CaseIAMaltingaComplaintforInconformity

CaseIBMaltingaComplaintforDelayofPayment

CaseIIALodgingaClaim

CaseIIBSettlingaClaim

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashStrategyDependsonPreparation

BBS

Refreshing

Chapter8RevisionandConsolidationI

PartOneSelf-assessing

PartTwoGroup-work

Chapter9OnArbitration

Tuning-in

Sourcing-upArbitration

Haggling-over

CaseIATalktoSettletheDispute

CaseIIATalkwithaDisputeSettlementExpert

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashAnchoringTechniqueinNegotiation

BBS

Refreshing

Chapter10OnAgency

Tuning-in

Sourcing-upAgency

Haggling-over

CaseIAppointinganAgent

CaseIISettlinganAgencyAgreement

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashFramingTechniqueinNegotiation

BBS

Refreshing

Chapter11OnSigningaContract

Tuning-in

Sourcing-upSigningaContractIsNottheEnd

Haggling-over

CaseIADiscussiononStipulationsoftheDraft

CaseIBLetsCheckAlltheClausesBeforeSigningtheContract

CaseIISigningaContract

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashReliefTechniqueandDeadlock

BBS

Refreshing

Chapter12OnInvitingTenderandBidding

Tuning-in

Sourcing-upABCAboutInvitationofTenderandBid

Haggling-over

CaseIAHowMuchCanWeGuaranteeOurParticipationintheTender?

CaseIBCanYouTellMeMoreAboutYourProducts?

CaseIIHeresHowISelectandBidforTenders

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashTechniquesofAvoiding,DeferringandAbeyance

BBS

Refreshing

Chapter13OnProcessingandAssemblingTrade

Tuning-in

Sourcing-upProcessingwithCustomersDesignorSamples

Haggling-over

CaseIAWeAreVeryInterestedintheProcessingBusiness

CaseIBLetsTalkAboutAssemblinginDetail

CaseIIAWeAreMorethanPleasedtoImproveOurPresentProductsandDevelopNewProducts

CaseIIBWeAreWillingtoCooperatewithYouinThisLine

Tuning-out

SectionASunmming-up

SectionBSorting-out

SectionCPracticing

FlashLanguageSkillsatNegotiatingTable

BBS

Refreshing

Chapter14OnTechnologyTransfer

Tuning-in

Sourcing-upABriefPictureAboutITT

Haggling-over

CaseIATechnologyHasaPriceTag

CaseIBTheRoyaltyShouldNotBeHigherthantheStandardInternationalRate

CaseIIUsingTechnologyasaMeansforAdaptingandSurving

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashDovetailing--AskingforTheirPreference

BBS

Refreshing

Chapter15OnJointVenture

Tuning-in

Souroing-upAJointVentureIsaLegalOrganization

Haggling-over

CaseIATalkontheFormsofBusinessOrganizations

CaseIIATalkonSettingupaJointVentureinChina

Tuning-out

SectionASumming-up

SectionBSorting-out

SectionCPracticing

FlashGetting-inStep

BBS

Refreshing

Chapter16RevisionandConsolidationII

PartOneSelf-assessing

PartTwoGroup-work

附录

练习参考答案

参考书目

内容摘要:

  本书是普通高等教育“十一五”国家级规划教材。本教材共16章,每章由要点、导入、谈判知识、谈判实践和策略、相关词语和术语、单元自测几个部分组成。本书的宗旨是让广大学生熟悉各科商务谈判活动,了解商务谈判活动背景及常识,程序变换,扩大专业词汇,掌握谈判技巧。

书籍规格:

书籍详细信息
书名商务谈判英语站内查询相似图书
9787307069138
如需购买下载《商务谈判英语》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN
出版地武汉出版单位武汉大学出版社
版次1版印次1
定价(元)38.0语种简体中文
尺寸26装帧平装
页数印数

书籍信息归属:

商务谈判英语是武汉大学出版社于2009.03出版的中图分类号为 H319.9 的主题关于 贸易谈判-英语-口语-教材 的书籍。