创业应用英语

Unit 1 Devise a Business Plan

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 2 Finance Your Business

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 1 Devise a Business Plan

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 2 Finance Your Business

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 3 Staff Recruitment and Retention

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 4 Business Management

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 5 Market Research

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 6 Quality Control

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 7 Promote Your Product

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 8 Customer Service

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 9 Deal with the Competition

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Unit 10 Build Your Brand

Part One Around the Topic

Part Two Topic-Centered Listening

Part Three Topic-Centered Reading

Part Four Grammar

Part Five Comprehensive Exercises

Part Six Practical Writing

Glossary

Phrases and Expressions

References

Appendices

Ⅰ .Translation for Text

Ⅱ. Examinational Syllabus of Pretco-A

Ⅲ. Key for Exercises

Ⅳ. Affixes & Roots Lists

《创业经济应用英语》（第一、二册）采用“以学生为中心，以创业教育为主题”的编写模式。“以创业为主题”是指选取与“培养有创业能力的人”有关的英语听力和阅读材料。每册包含十个单元，第一册涉及的主题有：教育和兼职的重要性、确立目标、团队合作、如何抓住机遇、如何处理危机、培养企业家精神、选对创业项目、开始创业。第二册主要围绕创办企业所需的知识能力为主题，如，撰写商业计划、寻求创业资金、人才招聘、企业管理、市场调查、质量控制、产品销售、客户服务、应对激烈竞争、建立品牌。

本系列教材的编写宗旨是“使无业者有业，使有业者乐业”，在职业院校创业教育领域是一套不可多得的好教材，可供中高职及应用本科院校的相关专业、科研单位、相关行业企业和个人使用。