商务学术讲座语言

Preface

List of acronyms and abbreviations

List of tables and figures

CHAPTER 1 Introduction

1.1 Rationale for the study

1.2 The university lecture: pros and cons

1.3 Aims of the study

1.4 Target readership

1.5 Overview of the book

CHAPTER 2 Background to the study: The merger of discourses

2.1 Introduction

2.2 Spoken discourse

2.2.1 The linguistic/discursive approach

2.2.2 The interactional approach

2.3 Academic discourse

2.4 Disciplinary discourse: the field of economics

2.5 Professional discourse: the world of business

2.6 A conceptual framework for analyzing business studies lectures

CHAPTER 3 The business studies lecture corpus: Design， collection and analysis

3.1 Introduction

3.2 Corpus design

3.3 Collecting the data

3.4 Transcribing the data

3.5 Methodology: an integrated approach

3.5.1 Quantitative and qualitative analysis

3.5.2 Comparative analysis

3.5.3 Behavioural observation

3.5.4 Participant feedback

CHAPTER 4 Speaking to the audience

4.1 Introduction

4.2 Speech rate

4.3 Lecture style

4.3.1 Discourse dysfluencies

4.3.2 Reduced forms

4.4 Lexical informality

4.4.1 Vagueness

4.4.2 Idioms

4.5 Syntactic informality

4.5.1 Ellipsis

4.5.2 Non-restrictive which-clauses

4.6 Lexical density

4.7 Summary of findings

CHAPTER 5 Interacting with the learners

5.1 Introduction

5.2 Discourse structuring

5.2.1 Lecture macrostructure

5.2.2 Macromarkers

5.2.3 Micromarkers

5.3 Evaluation

5.2.1 Relevance markers

5.3.2 Affect markers

5.4 Lecturer-audience interaction

5.4.1 Questions

5.4.2 Comprehension checks

5.4.3 Dialogic episodes

5.5 Audience responsiveness and feedback

5.6 Summary of findings

CHAPTER 6 Teaching the discipline and the profession

6.1 Introduction

6.2 Disciplinary/professional orientations: a descriptive profile

6.3 Real vs. hypothetical worlds

6.4 Argumentation

6.5 Specialized lexis

6.5.1 Global analysis

6.5.2 Keyword analysis

6.5.3 Connections to Business English

6.5.4 Compounds and buzzwords

6.6 Metaphors

6.6.1 Global analysis

6.6.2 Comparative analysis

6.7 Summary of findings

CHAPTER 7 Beyond speaking: Multimodal aspects

7.1 Introduction

7.2 The visual mode

7.2.1 The analytical framework

7.2.2 The analysis

7.2.2.1 Visual typologies in the BSLC

7.2.2.2 Comparative analysis

7.3 The nonverbal mode

7.3.1 Methodology in nonverbal studies

7.3.2 The analysis

7.3.2.1 Interpersonal episodes

7.3.2.2 Nonverbal behaviours f the lecturers

7.3.2.3 A microanalysis of one lecturer's nonverbal betiours

7.4 Summary of findings

CHAPTER 8 Final remarks

8.1 Introduction

8.2 Aims， findings， pedagogical implications and research prospects

8.3 Methodological insights

8.4 Business studies lectures and interdiscursivity revisited

References

Appendix A - Transcript samples from the twelve lectures of the BSLC

Appendix B - Specialized lexis in the BSLC ranked according to

frequency

Name index

Subject index

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